
If you're looking to claim some free bets and join a new bookmaker, the Ladbrokes bet £10, get £40 free bet promotion is an excellent choice. It's as simple as it sounds, sign up to Ladbrokes using the button above, bet £10, and you'll get £40 in free sports bets.
There's some additional guidance below on how to claim the offer, as well as some additional information on Ladbrokes, and our own rating of the popular UK bookmaker.
If you're looking for free bets for the 2026 Cheltenham Festival, Ladbrokes’ bet £10, get £40 in free bets is a good place to start. The free bets are split into 4 X £10 bets, giving you plenty of opportunity to bag some cash.
There are ante-post markets live for every race of the 2026 Cheltenham festival with Ladbrokes, now is a great time to place your ante-post bets ahead of the festival in March. Ante-post betting can provide plenty of value, with selections often priced much shorter on the day of the race. However, it's important to bear in mind that odds can drift too, and you can lose your money on ante-post betting if your selection doesn't run.
Likewise, you could join and bet your £40 in free bets ahead of Cheltenham, on this weekend’s football and horse racing. Your Ladbrokes account will then be ready to go for the start of the Cheltenham Festival.
With Ladbrokes’ new customer offer, you can claim £40 in free bets to bet on the Cheltenham Festival when you join and bet £10. Note that you only have 7 days to spend the £40 in free bets, so the ante-post markets are well worth a browse. There are currently ante-post markets live for the Cheltenham Gold Cup, Champion Hurdle, Stayers Hurdle, and more.
Ladbrokes also has a wide range of football markets, as well as betting markets on darts, NFL, and boxing, so you can wager your free bets on plenty of other sporting events, too.
For more Cheltenham Festival free bets, there's also a Betfred Cheltenham Festival Free Bet Offer live, while you can get bet365 Cheltenham Free Bets and BoyleSports Cheltenham Festival Free Bets.
We also recommend the Best Odds Cheltenham Sign Up Offer and William Hill Cheltenham Sign Up Offer, as well as the Dabble Cheltenham Sign Up Offer and BetMGM Cheltenham Sign Up Offer.
Yes, you can use your Ladbrokes free bets on the Cheltenham Festival. You’ll get £40 in free bets when you join and bet £10. As mentioned above, these are split into 4 X £10 free bets, available to use across a range of sports and betting markets.
Note that the free bets expire in 7 days of being credited to your account, so you may need to look at the ante-post markets for the Cheltenham Festival in order to use your free bets in time. Likewise, you can use the free bets on this weekend’s horse racing and football fixtures.
Yes, you can use your Ladbrokes free bets to bet on the 2026 Cheltenham Gold Cup. Ladbrokes’ ante-post markets are live for over 20 races of the Festival, including the Gold Cup.
When you join Ladbrokes, you’ll get 4 X £10 free bets after you bet a tenner. You can use one or more of your free bets to bet on the Cheltenham Gold Cup, it’s up to you. As mentioned, the free bets have a 7 day expiry.
This will vary across bookmakers, but Ladbrokes’ offer allows you to withdraw any free bet winnings easily. Once your free bet is settled, if you have any winnings in your account, you can withdraw them to your bank quickly and easily.
Your free bet stake won't be included in any winnings, so for example, if you use one of your £10 free bets on a horse to win at 4/1 and the horse wins, rather than getting £50 in winnings, you'll get £40, as the free bet stake is deducted.
Often yes, but this depends on each bookmaker, and it's always worth checking. For the Ladbrokes new customer offer, which gives new customers a £40 in free bets when you join and bet £10, there are no minimum odds on your 4 X £10 free bets.
But, it’s important to note that your initial £10 bet must be wagered at odds of 1/2 (1.50) or higher in order to unlock your £40 in free bets.
How to Use Your Cheltenham Festival Free Bets
One way to use your free Cheltenham Festival bets is by browsing our Cheltenham Festival Betting Tips on Andy's Bet Club. We have Cheltenham Festival Ante-Post Tips live, as well as Cheltenham Gold Cup Ante-Post Tips.
On ABC, we’ll have tips and NAPs for every day of the festival, you can also see today’s Horse Racing Predictions here.
Ladbrokes is one of the best betting sites for Cheltenham Festival betting. They have a wide range of ante-post markets live for the four day festival, as well as Cheltenham Festival Specials in the ante-post markets, including distance specials, boosted doubles, and top jockey markets.
Their Best Odds Guaranteed on racing will be live for the festival, as well as Ladbrokes’ horse racing bet builder markets.
The Ladbrokes sign up offer is simple. New customers get £40 in free bets when they join Ladbrokes and bet £10.
✅ Join Ladbrokes
💰 Bet £10
Get £40 in Free Bets
Getting started with the Ladbrokes sign up offer takes only a couple of minutes. Follow these steps:
Step 1: Create Your Ladbrokes Account
Click the link above. Fill out your personal details such as name, address, email, and contact information to create your new account.
Step 2: Deposit and Bet £10
You’ll then need to deposit £10 or more, and place a £10 bet at minimum odds of 1/2 (1.50).
Step 3: Get £40 in Free Bets credited to your account
Once your £10 initial bet is settled, you’ll receive 4 X £10 Free Bets to wager on racing, football, darts, and more.
You’ll then have:
7 days to use your £40 in free bets
Some bookmakers require new customers to enter a code when joining, in order to unlock free bets. However, there is no need to do this with Ladbrokes.
There is no sign up code to enter to unlock your free bets, this makes claiming your free bets even faster and easier. Simply join Ladbrokes using the link above, and get £40 free bets when you bet £10.
Before placing your Ladbrokes free bets, here are the most important T&Cs to know:
Requirement | Details |
Minimum stake | £10 (4 X £10 Free Bets) |
Minimum Free Bet odds | 1/2 (1.50) or greater |
Eligible customers | New UK customers only |
Free bet expiry | 7 days after credit |
Free bet returns | Stake not returned; winnings withdrawable |
Cash-out bets | Excluded from qualification |
Ladbrokes reserves the right to amend or withdraw the offer at any time to comply with regulations or prevent misuse.
The £40 in free bets is credited as 4 X £10 free bets, which you can use on any sport of your choice, including the Cheltenham Festival.
The free bet stakes are not returned with winnings.
You can withdraw any real-money winnings earned from the free bets immediately.
Pros and Cons of the Ladbrokes Welcome Offer
✅ Pros
£40 in free bets are credited as soon as qualifying bet settles
Free bets can be wagered across a range of sports & markets
Excellent horse racing promotions to take advantage of
❌ Cons
Free bets expire quickly (7 days)
Bets split into 4 X £10, so you don’t have full control on how to split the credits up
Here’s how Ladbrokes’ new customer offer compares with rival sign-up offers:
Bookmaker | Welcome Offer | Bonus Type | Total Bonus | Code Needed? |
Betfair | Bet £10, Get £50 in Free Bets | Sports | £50 | ❌ No |
Bet365 | Bet £10, Get £30 in Free Bets | Sports | £30 | ❌ No |
William Hill | Bet £10, Get £40 in Free Bets | Sports | £40 | ❌ No |
Betfred | Bet £10, Get £50 in Free Bets | Sports | £50 | ❌ No |
BetMGM | Bet £10, Get £40 in Free Bets | Sports | £40 | ❌ No |
After you've joined Ladbrokes and wagered your free bet, there are plenty of features and offers for existing customers.
🐎 Horse Racing Bet Builder - A unique horse racing market to Ladbrokes
⬆️ Best Odds Guaranteed - For all UK racing, including the Cheltenham Festival
⚽ Acca Insure - Get your money back if one leg of your football acca lets you down
📈 Daily Price Boosts - On football and horse racing markets
💰 Ladbrokes 1-2-Free - Win cash prizes and free bets from Ladbrokes' free-to-play game
These promos, alongside ongoing boosts and price enhancements, make Ladbrokes one of the most rewarding bookmakers for active sports bettors.
Founded all the way back in 1886, Ladbrokes is one of the UK's oldest and most famous bookmakers, with a reputation of providing excellent odds and perks for existing Ladbrokes customers.
Licensed by the UK Gambling Commission, Ladbrokes combines safety, generous existing customer offers, and strong customer service with an easy-to-use betting app, for an excellent betting experience for Ladbrokes bettors.
Highlights:
Strong new customer offer of bet £10, get £40 in free bets
Clean and easy to navigate app
Competitive odds across football, racing, darts, and golf
Regular free bets and enhanced-odds specials for existing customers
Experienced and highly respected UK bookmaker
Ladbrokes withdrawals are quick and easy. Simply go to Settings, Withdraw, Enter Withdrawal Amount, and Hit Go.
Ladbrokes withdrawals to PayPal can take up to 8 hours, while other methods like debit cards and bank transfer can take up to five working days.
Yes, Ladbrokes are a completely safe and legit bookmaker, licensed with the UK Gambling Commission, as are several leading UK bookies, including bet365, Paddy Power, Betfair, SkyBet, and William Hill.
Ladbrokes provide excellent odds and a range of betting markets across horse racing, football, darts, and more. They are one of the UK's most well respected bookmakers for sports betting.
The Ladbrokes sign up offer stands out as one of the strongest new customer offers on the market. With a £10 deposit required, you can bag £40 in free bets for the Cheltenham Festival.
There's no strings attached and no bonus code required to unlock your free bets. Simply join Ladbrokes, bet £10, and get £40 in free bets.
Ladbrokes' excellent existing customer features, including Best Odds Guaranteed and horse racing bet builders, make this sign up offer even more appealing. For football bettors, Ladbrokes also have strong existing customer offers including Acca Insure and 1-2-Free, a free-to-play game where you can win cash prizes.
Offer | Sign Up, Bet £10 & Get £40 in Free Bets |
Minimum Deposit | £10 |
Minimum Odds | 1.50 (1/2) |
Free Bet Expiry | 7 Days |
Wagering Requirements | 4x £10 free bets |
Promo Code | None Required |
Eligible Users | New UK Customers |
Regulator | UK Gambling Commission |
Final Verdict:Rating: 4.6 / 5
The Ladbrokes sign up offer stands out as an excellent option for any bettor looking to open a new account for the Cheltenham Festival. The bet £10 get £40 offer is strong, and the fact that you can wager the free bets across multiple sports is excellent, too.