William Hill Sign Up Offer: Bet £10, Get £40 in Cheltenham Festival Free Bets

If you're looking to claim some free bets and join a new bookmaker, the William Hill bet £10, get £40 free bet promotion is an excellent choice. It's as simple as it sounds, sign up to William Hill using the button above, bet £10, and you'll get £40 in free sports bets.

There's some additional guidance below on how to claim the offer, as well as some additional information on William Hill, and our own rating of the popular UK bookmaker.

Free Cheltenham Festival Bet Offers

If you're looking for free bets for the 2026 Cheltenham Festival, William Hill's bet £10, get £40 in free bets is a good place to start. The free bets are split into 4 X £10 bets, giving you plenty of opportunity to bag some cash.

There are ante-post markets live for every race of the 2026 Cheltenham festival with William Hill, so now is a great time to place your ante-post bets ahead of the festival in March. Ante-post betting can provide plenty of value, with selections often priced much shorter on the day of the race. However, it's important to bear in mind that odds can drift too, and you can lose your money on ante-post betting if your selection doesn't run.

Likewise, you could join and bet your £40 in free bets ahead of Cheltenham, on this weekend’s football and horse racing. Your William Hill account will then be ready to go for the start of the Cheltenham Festival.

Where Can I Get Free Cheltenham Festival Bets?

With William Hill's new customer offer, you can claim £40 in free bets to bet on the Cheltenham Festival when you join and bet £10. note that you only have 7 days to spend the £40 in free bets, so the ante-post markets are well worth a browse. There are currently ante-post markets live for the Cheltenham Gold Cup, Champion Hurdle, Stayers Hurdle, and more.

William Hill also has a wide range of football markets, as well as other sports like darts, NFL, and boxing, so you can wager your free bets on plenty of other sporting events, too.

For more Cheltenham Festival free bets, there's also a Betfred Cheltenham Festival Free Bet Offer live, while you can get Unibet Cheltenham Free Bets and BoyleSports Cheltenham Festival Free Bets.

We also recommend the Best Odds Cheltenham Sign Up Offer and Coral Cheltenham Sign Up Offer, as well as the Dabble Cheltenham Sign Up Offer and Ladbrokes Cheltenham Sign Up Offer.

Can I Use William Hill Free Bets on the Cheltenham Festival?

Yes, you can use your William Hill free bets on the Cheltenham Festival. You’ll get £40 in free bets when you join and bet £10. As mentioned above, these are split into 4 X £10 free bets, available to use across a range of sports and betting markets.

Note that the free bets expire in 7 days of being credited to your account, so you may need to look at the ante-post markets for the Cheltenham Festival in order to use your free bets in time. Likewise, you can use the free bets on this weekend’s horse racing and football fixtures.

Can I Use William Hill Free Bets on the Cheltenham Gold Cup?

Yes, you can use your William Hill free bets to bet on the 2026 Cheltenham Gold Cup. William Hill’s ante-post markets are live for over 20 races of the Festival, including the Gold Cup.

When you join William Hill, you’ll get 4 X £10 free bets after you bet a tenner. You can use one or more of your free bets to bet on the Cheltenham Gold Cup, it’s up to you. As mentioned, the free bets have a 7 day expiry.

Can I Withdraw Winnings From Cheltenham Festival Free Bets?

This will vary across bookmakers, but William Hill’s offer allows you to withdraw any free bet winnings easily. Once your free bet is settled, if you have any winnings in your account, you can withdraw them to your bank quickly and easily.

Your free bet stake won't be included in any winnings, so for example, if you use your £10 free bet on a horse to win at 3/1 and the horse wins, rather than getting £40 in winnings, you'll get £30, as the free bet stake is deducted.

Do Cheltenham Festival Free Bets Have Minimum Odds?

Often yes, but this depends on each bookmaker, and it's always worth checking. For the Willaim Hill new customer offer, which gives new customers a £40 in free bets when you join and bet £10, there are no minimum odds on your 4 X £10 free bets.

But, it’s important to note that your initial £10 bet must be wagered at odds of 1/2 (1.50) or higher in order to unlock your £40 in free bets.

How to Use Your Cheltenham Festival Free Bets

One way to use your no deposit free football bet is by browsing our Cheltenham Festival Betting Tips on Andy's Bet Club. We have Cheltenham Festival Ante-Post Tips live, as well as Cheltenham Gold Cup Ante-Post Tips.

On ABC, we’ll have tips and NAPs for every day of the festival, you can also see today’s Horse Racing Predictions here.

Best Cheltenham Festival Betting Sites

William Hill is the best betting sites for Cheltenham Festival betting. They have a wide range of ante-post markets live for the four day festival, as well as Cheltenham Price Boosts in the ante-post markets, combining horses from multiple races to win at the Festival.

Their Price Boosts will remain during the festival, while you can also back the William Hill racing Price Boosts for this weekend when you create an account.

What is the William Hill New Customer Offer?

The William Hill sign up offer is simple. New customers get £40 in free bets when they join William Hill and bet £10.

✅ Join William Hill
💰 Bet £10
💸 Get £40 in Free Bets

How to Claim William Hill Free Bets

Getting started with the William Hill sign up offer takes only a couple of minutes. Follow these steps:

Step 1: Create Your William Hill AccountClick the link above. Fill out your personal details such as name, address, email, and contact information to create your new account.

Step 2: Deposit and Bet £10

You’ll then need to deposit £10 or more, and place a £10 bet at minimum odds of 1/2 (1.50).

Step 3: Get £40 in Free Bets credited to your account

Once your £10 initial bet is settled, you’ll receive 4 X £10 Free Bets to wager on racing, football, darts, and more.

You’ll then have:

7 days to use your £40 in free bets

What is the William Hill Sign Up Code?

Some bookmakers require new customers to enter a code when joining, in order to unlock free bets. However, there is no need to do this with William Hill.

There is no sign up code to enter to unlock your free bet, this makes claiming your free bets even faster and easier. Simply join Willaim Hill using the link above, and get £40 free bets when you bet £10.

William Hill Sign Up Offer Terms & Conditions

Before placing your William Hill free bets, here are the most important T&Cs to know:

Willaim Hill reserves the right to amend or withdraw the offer at any time to comply with regulations or prevent misuse.

How to Use Your William Hill Free Sports Bets

The £40 in free bets is credited as 4 X £10 free bets, which you can use on any sport of your choice, including the Cheltenham Festival.

The free bet stakes are not returned with winnings.

You can withdraw any real-money winnings earned from the free bets immediately.

Pros and Cons of the William Hill Welcome Offer

✅ Pros

• No promo code needed

• Fast crediting – free bets appear within minutes of joining

• Free bet can be wagered on a range of sports

❌ Cons

• Free bets expire quickly (7 days)

• Bets split into 4 X £10, so you don’t have full control on how to split the credits up

How Does William Hill Compare to Other Bookmakers?

Here’s how William Hill’s new customer offer compares with rival sign-up offers:

William Hill Existing Customer Promotions

After you've joined William Hill and wagered your £40 in free bets, there are plenty of features and offers for existing customers.

⬆️ Daily Horse Racing Winnings Boosts

➕ Extra Places on Selected Horse Racing

🆓 Final One Standing Free-To-Play Game, with Cash Prizes on Offer

⚽ Football 2 Up Early Payout + Acca Boost

🔄 Impact Sub for Football Bet Builders

These promos, alongside ongoing boosts and price enhancements, make Dabble one of the most rewarding bookmakers for active sports bettors.

Why Open An Account With William Hill?

Founded all the way back in 1934, William Hill is one of the UK's most historic and well respected bookmakers.

Licensed by the UK Gambling Commission, William Hill combines safety, generous existing customer offers, and strong customer service with an easy-to-use betting app, for an excellent betting experience for William Hill bettors.

Highlights:

• Generous sign up offer for new customers

• Easy-to-use app

• Competitive odds across football, racing, darts, and golf

• Fast withdrawals and wide payment options

• Regular free bets and enhanced-odds specials

• Well respected and safe bookmaker

How Long Does it Take to Withdraw From William Hill?

William Hill withdrawals are paid into your bank within minutes, it's really easy to withdraw your money, too. Simply go to Settings, Withdraw, and withdraw your winnings.

Note that some withdrawal methods can take 3-5 days to reach your account.

Is William Hill Safe and Legit?

Yes, William Hill is a completely safe and legit bookmaker, licensed with the UK Gambling Commission, as are several leading UK bookies, including bet365, Paddy Power, Betfair, and Sky Bet.

William Hill are one of the oldest and most highly respected UK bookmakers, and are a great choice for any sports bettor.

William Hill Bookmaker Review: Our Verdict on the Sign-Up Offer

The William Hill sign up offer is one of the best on the market currently. Bet £10, get £40 in free bets is a strong offer, made even stronger by the fact that the free bets can be spent across horse racing, football, darts, boxing, and more. You have a lot of flexibility with the free bets.

William Hill also have a wide range of existing customer features, detailed above, including Last One Standing and Refer a Friend, as well as daily Price Boosts for racing and football, plus Impact Sub for football bet builders. William Hill is one of the oldest UK bookies with a wealth of betting markets available.

William Hill Sign-Up Offer Summary

Final Verdict:Rating: 4.7 / 5

The William Hill sign up offer is excellent for anyone looking for a new bookmaker ahead of the 2026 Cheltenham Festival. They have a wide range of ante-post markets live for the Cheltenham Festival, and will be running regular odds