Paddy Power is a household name in the gambling industry with good reason. They are a bookmaker you can rely on for consistently competitive prices towards the top end of the market, while their offers – to new and existing customers – are strong all year round. Paddy’s website and app is user-friendly while they offer one of the most innovative free-to-play games out there in ‘Beat The Drop’. They are a go-to bookmaker for sports like horse racing and darts, while they have recently increased their football offering and consistently boost prices on all the biggest games.