Best Betting Sites UK – Top Bookmakers Ranked for 2025

Andy Robson recently undertook a survey of around 2,500 UK bookmaker users to find out who bettors believe are the best bookmakers in the business.

Throughout this survey, Andy Robson asked users basic questions relating to bookmaker specialities and features, in-turn, offering unique and authentic advice to bettors as to which bookie would be best suited to their preferences.

Below, you can see the outcomes of this survey:

Top 3 Betting Sites UK- Ranked by 2,500 Andy Robson Followers

Verified User Reviews from Our Betting Community

1st Place: Paddy Power – the Irish bookmaker is well-liked for a multitude of reasons, as they are regarded as being the best for Bet Builders and Horse Racing, while features such as Super Sub and their free-to-play game ‘Beat The Drop’ are also fan favourites. On top of this, Paddy Power are known for having competitive odds while also being the most generous when it comes to Boosts and Free Bets for existing customers.

Get the Paddy Power sign up offer here.

2nd Place: bet365 – bet365 were actually the most-used bookmaker in this survey and are known for having the best odds in the business, while also offering impressive acca boosts, meaning that they are the best bookmaker for those that like to typically bet on accumulators. Like Paddy Power, bet365 also have plenty of features, as they have a 2 Goals Ahead promotion, as well as having their own version of Super Sub in Sub On Play On.

Get the bet365 sign up offer here.

3rd Place: Sky Bet – Sky Bet typically has the most generous sign-up offer, as you only need to bet 5p to earn £30 worth of Free Bets. Their Super 6 game is very popular with their users, while Acca Freeze and Sky Bet Club are good promotions.

Get the Sky Bet sign up offer here.

Best UK Bookies Voted by 2,500+ Real Bettors: Survey Results

The Andy Robson Golden Monocle Awards were created to crown the Best Bookmaker for 2024/25 — based entirely on real feedback from real bettors, not editorial picks or affiliate deals.

With so many bookie offers out there, it’s hard to know who actually delivers. So, we asked thousands of Andy Robson users nine key questions to cut through the noise.

This wasn’t about fake 5-star reviews or industry opinions — it was about hearing from the punters who bet every week. From odds and markets to Super Sub features and free-to-play games, this award reflects what matters most to UK bettors.

Most Common Reasons for Choosing a Site

Most Used Bookmaker - Voted by 2,500+ Real Bettors: Survey Results

"I tend to use a variety of different bookmakers such as the likes of bet365, Betfair, Paddy Power and Sky Bet. I'll often compare odds and markets to decide on where I place a bet."

1st Place: bet365 came out on top with 39.6% of the votes as they are well known for providing a variety of bet types as well as also offering the most competitive odds in the industry.

2nd Place: Paddy Power came in at a close second as the Irish bookmaker earned 37.4% of the votes. They are particularly known for their excellent odds, while specialising in the likes of Horse Racing and Bet Builders while having many attractive features.

3rd Place: Sky Bet are good across the board as a bookmaker, however, they did come third with 12% of the votes. Despite finishing third, Sky Bet has a lot of innovative features such as Acca Freeze, as well as a fun and popular free-to-play game in the shape of Super 6.

Best Bet Builder Betting Sites - Voted by 2,500+ Real Bettors: Survey Results

"Paddy Power is my favoured bookmaker to place Bet Builders, as they offer innovative features such as Super Sub on more markets than other bookies, and are one of the only bookies to offer fouls won."

1st Place: Paddy Power are well known for offering a wide range of markets when it comes to Bet Builders, while having a very popular feature such as Super Sub. Paddy Power ran out as comfortable victors when voting on this, as they raked in 57.3% of the votes.

2nd Place: bet365 managed to claim 29.6% of the votes for this as they are well known for having the Bet Builder+ feature which allows you to combine the most popular markets from selected events while adding them to your bet slip.

3rd Place: Sky Bet finished third in the Bet Builder category as they earned 5.8% of votes. Their BuildABet feature is popular on their website and app and is quite similar to those of bet365 and Paddy Power.

The best betting sites for bet builders are listed here, and voted for by real bettors who responded to the survey.

Best Accumulator Betting Sites - Voted by 2,500+ Real Bettors: Survey Results

"I mix up where I place my accumulators depending on odds, but bet365 usually offer the best odds and have their 2 Goals Ahead Early Payout and Acca Boost offers"

1st Place: bet365 came out on tip as they are known for offering impressive value when it comes to accumulators, as they offer an incredible 100% Acca Boost promotion. This saw them earn 44.9% of votes for this category.

2nd Place: Paddy Power managed a second-place finish with 22.9% of votes. When it comes to accumulators, they have a fantastic feature called 2 Up which settles your selection should your chosen team go two goals ahead.

3rd Place: Sky Bet managed to get 16.7% of votes and also have their own feature which is useful for accumulators, as they have AccaFreeze which allows a user to freeze one of their selections if it is winning - it must be noted that the accumulator must have at least five selections.

The best betting sites for accumulators are listed here, and voted for by real bettors who responded to the survey.

Best Betting Sites for Odds - Voted by 2,500+ Real Bettors: Survey Results

"When it comes to betting odds, I’d rank bet365 as the best, however, Paddy Power are often more generous for various player markets."

1st Place: bet365 are known for having a Best Odds Guaranteed promotion, hence why they received 48.9% of the votes.

2nd Place: Paddy Power also aims to offer Best Odds Guaranteed when it comes to all UK and Irish Horse Racing - they earned 27.1% of all votes for this field.

3rd Place: Sky Bet were ranked in third-place with 8% of votes having recently added Best Odds Guaranteed for UK and Irish Horse Racing.

The best betting sites for odds are listed here, and voted for by real bettors who responded to the survey.

Best Horse Racing Betting Sites - Voted by 2,500+ Real Bettors: Survey Results

"I usually place on Paddy Power, due to getting best odds guaranteed on the main horse racing festivals. It's better than feeling like I'm missing out on potential returns".

1st Place: As previously mentioned, Paddy Power’s Best Odds Guaranteed on marquee horse racing festivals gives them the reputation as the best bookmaker in the business for this specific field, hence why they received 32.6% of the votes.

2nd Place: bet365 are narrow runners-up in this category with 29.3% as they are also very competitive when it comes to horse racing, as they aim to offer the best odds, while also having fun free-to-play games such as the 6 Horses Challenge. They also tend to offer Super Boosts throughout major horse racing events such as the Cheltenham Festival and Royal Ascot.

3rd Place: Sky Bet are now offering Best Odds Guaranteed on UK and Irish horse racing and often offer plenty of places at major events such as Cheltenham Festival and Royal Ascot. They came away with 17.4% of votes.

The best betting sites for horse racing are listed here, and voted for by real bettors who responded to the survey.

Best Betting Sites for Free Bets, Boosts & Offers - Voted by 2,500+ Real Bettors: Survey Results

"Paddy Power are particularly well-known for their generosity when offering Free Bets and Super Boosts. Betfair, Sky and bet365 are also good when it comes to Boosts too."

1st Place: Paddy Power are known for frequently offering boosts (otherwise known as Paddy Prices) and free bets, hence why they got 40.6% of the votes. On top of this, they have the Paddy’s Rewards Club which is a loyalty scheme that offers existing customers chances to earn free bets and free spins as well as boosts.

2nd Place: bet365 managed to earn 27.1% of votes for their generosity when it comes to Super Boosts, Free Bets and Offers. In terms of promotions, bet365 offers acca boosts, Bet Boosts.

3rd Place: Sky Bet came in third-place with 18% of votes for this category. In general, Sky Bet tends to give a free BuildABets for major football matches, while also having regular Super Boosts on Premier League weekends. On top of this, similarly to Paddy Power, they have Sky Bet Club which allows you to choose Free Bets once you qualify for this bonus.

The best betting sites for free bets, offers and odds boosts are listed here, voted for by real bettors.

Best Bookmaker Features - Voted by 2,500+ Real Bettors: Survey Results

"It has to be Super Sub for me, it changed the entire industry and now I don't want to place bets without it."

1st Place: Paddy Power’s Super Sub came top with an impressive 51.3% of the votes, with this feature now being copied across the board at other major bookmakers. Super Sub effectively allows you to still have the chance of winning a bet when your selected player is substituted, as your selection switches over to their replacement.

2nd Place: bet365’s 2 Goals Early Payout managed to earn 24.1% of votes. Many like to take advantage of this feature as it gives you more security on your selections as they’ll ultimately be confirmed as a winner should your chosen football team go two goals ahead.

3rd Place: Sky Bet’s Acca Freeze is another interesting concept, as it allows you to freeze the scoreline on a winning selection on an accumulator that has five or more selections on it. Acca Freeze managed to get 7.1% of votes.

Best Betting Free to Play Games - Voted by 2,500+ Real Bettors: Survey Results

"Beat the Drop is a standout, especially because you can go every day. Super Six is also really simple to play though, but feels a lot tougher to win".

1st Place: Beat The Drop is a well-liked free-to-play predictor game that asks you to predict the outcome of each question by splitting the prize pot between two possible answers. This game managed to earn 36% of votes.

2nd Place: Sky Bet’s Super 6 comes second in this field with 32.4% of the votes, with this free-to-play game being the most popular score predicting game in the industry and offering users the chance to win large jackpots.

3rd Place: 6 Scores Challenge is very much bet365’s equivalent of Super 6, as you have the chance to win cash prizes should you predict six correct scores. Interestingly though, 6 Scores Challenge does offer prizes for as few as one correct score. This game received 21.5% of votes.

How Andy’s Bet Club Selects The Best Online Betting Sites

When recommending a bookmaker to bet with it’s crucial that the reviewer is an expert. That’s why Andy’s Bet Club’s reviews have been written by online sports bettors with decades of experience using the platforms.

The editorial process of each review includes editors, betting experts and fact checkers to make sure the breakdowns and insights are the best they can be.

Andy’s Bet Club only connects bookmakers that we are confident in and who are licensed by the UK Gambling Commission.

We would never recommend a bookmaker who we don’t bet with ourselves. The betting sites in our best betting sites section have the ABC one-click functionality.

This means you can place a bet directly with the betting sites we recommend in just one click from our football betting tips and horse racing predictions.

Some of the benchmarks that we look for when choosing a betting site to recommend is:

Offers: most valuable new and existing customer offers that allow users to grow their online bankroll and get the most value for their loyalty.

Features: innovative features to improve the betting experience such as live streaming, bet builders and in-play betting.

Customer Service: we recommend the best betting sites who have great customer support, ideally 24/7, so you can trust your issues will be resolved quickly.

Security: the site must be secure when dealing with financial transactions. Our best bookmakers have SSL encryption.

Betting Markets: a wide selection of betting markets and options, especially football and horse racing.

Best Online Bookmakers In The UK for Football

The best football betting sites cover the biggest and best football events such as the Premier League, EFL Champions League. There’s a collection of competitive odds, generous offers and lots of betting markets.

Betfair: set themselves apart from the rest with their betting exchange, which is filled with a huge selection of betting options and markets. They also boast the best odds available for the widest amount of leagues and competitions.

Get the Betfair sign up offer here.

Paddy Power: have unrivalled bet builders, offering excellent player prop markets to enable users to customise and build their own bets with great detail. Add competitive odds and excellent price boosts to the mix and we have a great pick for football betting.

Sky Bet: are generous with their football betting promotions. They have a weekly DUB (double up boost) covering top Premier League games with enhanced prices, as well as a combination of bet builder boosted selections for even more value for football customers.

Best Online Bookmakers In The UK for Horse Racing

The bookmakers below wouldn’t be considered the best betting sites for horse racing if they didn’t go big for the Cheltenham Festival, Ascot and daily racing. And they don’t disappoint.

Betfair: their racing markets are among the most competitive of all racing bookmakers. Their betting exchange offers something new for horse racing enthusiasts. Racing promotions run throughout the year but their Cheltenham Festival betting offers start around February, which includes huge boosts and promotions every single day.

Paddy Power: horse racing coverage is a key strength of Paddy Power. They can be found towards the top end of best betting odds for horse racing as well as for Cheltenham Festival and Ascot. They also sometimes pay more places than other bookmakers for the big events. Certainly, their promotions around big horse racing events are what sets them apart.

Sky Bet: have great partnerships for their horse racing markets and promotions, offering excellent odds and insight from daily racing to Cheltenham Festival. Their activity is ramped up for the Cheltenham Festival though, with enhanced prices usually on the favourite.

Best Online Bookmakers In The UK for Darts

The darts betting sites depend on the markets available, especially for those wanting to flex their knowledge. Bookmakers must also show good odds for winning outrights and match winners.

Paddy Power: the majority of darts accumulator tips we provide at ABC are coupled with odds and bets from Paddy Power. After recently sponsoring the 2024 World Darts Championships we like their array of betting markets and bet types.

We have plenty of Darts Predictions in store for 2025. We will have Premier League Darts Winner Predictions, as well as tips for the Grand Slam of Darts, Grand Prix of Darts and the Matchplay. We will also cover other events like the Nordic Darts Masters, as well as offering World Cup of Darts Predictions and Darts Masters Tips.

All of our darts tips will be building up to December's World Darts Championships. We will be covering this year's World Darts Championships with tips from every match of the famous tournament, as well as offering PDC World Darts Championship Semi Final Predictions & Best Bets and PDC World Darts Championship Final Predictions And Tips.

Look out for our PDC World Darts Championship Outright Winner Betting Tips & Predictions, while our World Darts Championship Underdog Predictions and World Darts Championship Permutations articles will offer additional insight.

Free Football Betting Tips & Predictions For This Weekend

We’ve got you covered with the very best football tips and predictions for this week’s football, with Fredrikstad v Bodo/Glimt Tips, Linfield v Shelbourne Betting Tips, and Kilmarnock v Livingston Betting Tips in store for this midweek slate of matches, plus a Europa League Goals Accumulator for Thursday. In addition, we have a Saturday Football Acca and a Sunday Best Bets Accumulator for this weekend.

Look out for our Champions League Qualifying Goals Acca for Tuesday, plus a Champions League Boosted Acca and Champions League Win Accumulator Tips. Our new Football Transfer Tips hub is now live too, it will be updated with transfer tips and predictions throughout the summer. We are all over the Scottish League Cup action too, check out our Scottish Football Underdogs Tips, plus Scottish League Cup Accumulator Tips.

The darts World Matchplay starts this week too, check out our World Matchplay Outright Tips, which includes a boosted outright bet, as well as Day 1 World Matchplay Acca Tips and Day 2 World Matchplay Darts Best Bets. For golf punters, you can check out The Open Golf Outright Betting Tips, which also includes a boosted odds treble.

The start of the new football season isn't far away, and our experts have been looking at the best outright tips for next season. You can find their best bets in our 25/26 League One Outright Tips, 25/26 League Two Outright Tips and 25/26 Scottish Football Outright Tips . We have also got racing tips in store for this week, with Dave's Goodwood Ante-Post Tips and Irish Oaks Ante-Post Racing Tips.

Betting Site Features That Matter Most in the UK

In regard to the betting site features that matter the most in the UK, there are many to look out for, ranging from live streaming services for the likes of horse racing, golf and football, as well as even free-to-play games such as fantasy football and predictor games.

However, it is mainly things such as bet boosts, bet builders, Best Odds Guaranteed, Cash Out and accumulator features that are the most important when it comes to betting, as ultimately you’ll want to maximise your chances of winning and making a profit on your original stake.

New UK Betting Sites to Watch in 2025

Recently Launched Betting Sites

MogoBet is one of the more recent betting sites that has launched in the UK, having started out as recently as September 2024. MogoBet currently offers a competitive sign-up offer of Bet £10 get £30.

On top of this, Dabble launched this summer and is aiming to revolutionize the betting industry apps with a more personalised approach. At present, they offer £10 in Free Bets with No Deposit required.

Innovative Features Worth Noting

In terms of bookmaker features that are worth noting, MogoBet offers Best Odds Guaranteed, as well as Bet Builder, Acca Insurance, Early Pay Out and Odds Boosts.

Meanwhile, Dabble allows other bettors to copy your bet, in-turn offering customers revenue on their accounts should they be copied. On top of this, they allow the customer to bet on whatever they like with their Free Bet while keeping all of the winnings. Dabble also has the daily Rocket Boost feature which allows you to supercharge your bet should the rocket be stopped before it crashes.

Early Offers from New Operators

As previously mentioned, Dabble are the latest addition to the gambling industry and offer a £10 Free Bet with no deposit required to trigger this. In order to claim this welcome offer you must bet on odds of 1/2 after receiving your Free Bets following registration.

MogoBet offers Bet £10 Get £30 as a welcome offer and requires you to stake £10 on minimum odds of 1.5. These bets will be a £30 token and are valid for seven days after the initial qualifying stake has settled.

FAQs About the Best UK Betting Sites

What Is the Best Betting Site in the UK Right Now?

According to our survey, Paddy Power is the best betting site in the UK right now.

Which Bookies Have the Best Odds?

bet365 has the best odds available to customers.

Are New UK Betting Sites Safe to Use?

Yes, new UK betting sites are safe to use, however, please make sure that they are verified and registered with the UK Gambling Commission.

Do All UK Bookies Offer Free Bets?

All UK bookmakers offer Free Bets to both new and existing customers.

How Do I Choose a Safe and Reliable Betting Site?

In order to choose a safe and reliable betting site, make sure that they are registered with the UK Gambling Commission. Feel free to read our bookmaker reviews too, as all of those which are available on our website and registered and safe to get started with.

What’s the Best Site for Beginners?

We could recommend that the likes of bet365, Paddy Power or Sky Bet are the best bookmaker websites to use for beginners as they are the most popular mainstream bookmakers in the industry and offer good value to both new and existing customers.