James has been involved in a number of different betting, data analysis websites and football podcasts over the years. What started out as an interest in data analytics and building football data models by scrapping various free websites in his spare time, has now become the backbone for his betting with professional data and models to assist with his insights and predictions. A subject expert, he focuses on the Premier League and EFL with extensive data analysis covering all aspects of underlying performances. James is a season ticket holder at his beloved Ipswich Town and attends both home and away.