Real bettors ranked these as the most generous bookies.
At Paddy Power, they offer a generous promotion of Bet £10 Get £50 in Football Bet Builders, allowing new customers to claim a 500% bonus on their initial qualifying stake. You will need to use the following promo code when signing up for this offer: YSKASP.
The minimum bet you can make with Paddy Power is usually 10p, while the smallest deposit is £5, however, to trigger the promotion that allows you to receive £50 worth of Free Football Bet Builders, you must deposit and place a £10 qualifying bet on odds of at least 1.5 (1/2).
As previously mentioned, the wagering requirements for Paddy Power’s Bet £10 Get £50 in Football Bet Builders is that you must bet £10 on odds of at least 1.5 on sports (fixed odds). The qualifying bet needs to be settled before 23:59 on 01/04/2026. Your Free Bet Builders will expire within 90 days of being credited to your account.
bet365 offers new customers a sign-up offer of Bet £10 Get £30 in Free Bets, allowing users flexibility to bet on the wide range of sports that they offer. During the sign-up process you do not need a promo code.
The minimum bet you can make for the deposit terms is actually £5 as bet365 offers a 300% bonus on your first bet. However, you can place a maximum qualifying bet stake of £10, meaning that you can get up to £30 worth of Free Bets if you want to take full advantage of the offer,
In order to qualify for £30 worth of Free Bets with bet365, you must place a qualifying bet of £10 on at least one selection, with minimum odds of 1/5. In terms of time limits, your Free Bets will expire within seven days of your qualifying bet settling.
Sky Bet offers new customers fantastic value, as their sign-up offer of Bet Anything Get £50 worth of Free Bets is the most generous in the industry at present. You do not need a promo code to activate this promotion.
The minimum bet that you can place with Sky Bet is 5p, while the minimum you can deposit is actually £5, meaning that you will have to deposit £5 should you want to claim their offer of Get £50 in Free Bets when you place any bet.
With Sky Bet, you will need to place a qualifying bet of 5p on odds of 1/1 or greater on a single or E/W. Free Bets expire within 30 days after being credited to your account.
In terms of the best value bookmaker promotions for new users, it is hard to look past Sky Bet’s offer of Get £50 Free Bets when you bet anything (5p), as it is effectively a 5000% bonus on the new user’s minimum qualifying stake should they bet 5p.
When it comes to bookmaker promotions for existing users, Paddy Power are the industry’s leader, with bet365 being the closest competitors, while Sky Bet complete the podium in third-place.
Paddy Power offers several promotions, such as 2 Up Early Payout, Acca Cracker, Paddy’s Rewards Club and the much-loved free-to-play game, Beat The Drop, with the latter being a predictor game that allows users to win cash prizes should they correctly predict the outcome of each question.
Free Bets are promotions that bookmakers offer to both new and existing users of their website or app.
Typically, a bookmaker will offer a promotion to new customers with terms and conditions to be met, such as wagering requirements to trigger a sign-up offer, as well as what a user is allowed to bet on with their Free Bets.
Existing users are often given Free Bets as a promotion for special events, or even on loyalty schemes such as Paddy’s Rewards Club or Sky Bet Club.
It is common practice that bookmakers do not offer the Free Bets back in winnings. When wagering a Free Bet, it is optional as to whether you apply an additional stake.
When signing up for a new bookmaker, you should analyse and consider who offers the most attractive sign-up offer, as well as existing customer promotions in order to find the right balance to maximise your experience.
Typically, once you have triggered a promotion as either a new or existing user, your free bets will be waiting for you in your betslip once you have made a selection that you are looking to place a stake on. Usually, they will be displayed by an emoji or an icon such as a present.
The term Free Bet is fairly self explanatory, as this is when you are given Free Bet Credits to use on a bookmaker’s website. Often, there are terms and conditions which have to be met to qualify for Free Bets, such as a sign-up offer or an existing customer promotion. However, some bookmakers do offer Free Bets with a lot of flexibility for existing users of their website/app.
Typically, when you use Free Bets, the Free Bet stake will not be included in your winnings. This is common practice for the majority of major bookmakers.
Sign-up offers tend to offer a significant amount of Free Bets to a new customer, however, these can’t be used or claimed more than once by a single user with the same bookmaker.
Existing customer’s Free Bets are typically promotions where the bookmaker gives you free bets for some of the biggest events throughout the calendar year. On top of this, some bookmakers have loyalty reward schemes such as Paddy’s Rewards Club and Sky Bet Club.
Bonus Bets and Bet Credits are very similar, as Bonus Bets are new and existing customer bets which can be redeemed and used across a wide range of betting markets, however, they will usually be structured I.E a £5 Free Football Bet Builder, whereas Bet Credits are more flexible as they are often an additional sum of money that you can bet on, with the user having control of the overall free bet that they use.
On the other hand, a Cashback is when a bookmaker offers a certain amount of money/stake back regardless of the outcome of the bet itself. It can often be described as a “risk free bet”.
Verified User Reviews from Our Betting Community
1st Place: Paddy Power (40.6% of the votes)
2nd Place: bet365 (27.1% of the votes)
3rd Place: SkyBet (18% of the votes)
Paddy Power ran out as the best betting site according to our community for a variety of reasons, such as their generosity when it comes to promotions like Boosts, Free Bets, Beat The Drop, Super Sub and their Horse Racing content.
According to our survey, bet365 have the best odds available out of all of the mainstream bookmakers in the industry and are very strong when it comes to offering football accumulator boosts. Notably, they also have a well-liked promotion in terms of the 2 Goals Early Payout.
Sky Bet tends to be good across the board in general, as their sign-up offer is very attractive and flexible in terms of what you can bet on. They have good features such as Super 6 which is widely regarded as the most popular score predictor game in the business, as well as an interesting promotion in the shape of Acca Freeze. They also have loyalty schemes such as Sky Bet Club and often offer Free £1 BuildABets for major football matches.
The Andy Robson Golden Monocle Awards were created to crown the Best Bookmaker for 2024/25 based entirely on real feedback from real bettors, not editorial picks or affiliate deals.
With so many bookie offers out there, it’s hard to know who actually delivers. So, we asked thousands of Andy Robson users nine key questions to cut through the noise.
This wasn’t about fake 5-star reviews or industry opinions, it was about hearing from the punters who bet every week. From odds and markets to Super Sub features and free-to-play games, this award reflects what matters most to UK bettors.
The survey found:
Best Betting Sites for Accumulators
Best Betting Sites for Horse Racing
Best Betting Sites for Bet Builders
Betting Sites With The Best Odds
In terms of sign-up offers, Sky Bet is the most generous, as you need to bet just 5p to claim £50 worth of Free Bets. However, Paddy Power are also very competitive, as they offer £50 worth of Football Bet Builders for £10, while allowing new users 90 days to claim their rewards.
On top of this, our survey has Paddy Power down as the best bookmaker when it comes to generosity for Free Bets and Boosts, with 40.6% of voters voting in their favour, ahead of the likes of bet365 (27.1%) and Sky Bet (18%).
Paddy Power are known for having a series of popular features, such as their free-to-play game ‘Beat The Drop’ and their Super Sub promo, which allows your bet to remain active through the player that your selection has been substituted for.
Paddy Power are also ranked as the strongest bookmaker when it comes to Horse Racing, having racked up 32.6% of votes, narrowly beating bet365 who received 29.3% of votes.
The Irish bookmaker are well-known for their Best Odds Guarantees through their Horse Racing Betting Hub while offering a series of boosts and bonuses on major horse racing events.
No Deposit Free Bets are typically new customer sign-up offers that allow a new user to have a completely free bet without having to use their own money to make a qualifying bet.
These are welcome offers that bookmakers offer to new users. To trigger these kinds of sign-up offers, bookmakers typically set out terms and conditions that you have to meet in the qualifying bet, such as minimum selections, odds, and stake requirements.
Matched first bets usually sees a bookmaker offer a customer back a certain amount of free bets once their initial stake has been placed, I.E a matched bet of up to £50 (matching the initial stake of the qualifying bet). If you bet £50 you’d get £50 back in Free Bets.
In terms of Enhanced Winnings, the likes of Paddy Power often offer Enhanced Price Offers for new customers, such as Team X to win at 50/1. They also offer Dual Enhanced Offers such as Team X to win at 60/1 or Team Y to win at 80/1. This allows customers to place a sign-up bet for as little as £1 instead of the typical £5 or £10 while claiming significantly boosted odds.
Often Free Bets are given/awarded to existing customers as part of loyalty schemes or even due to the generosity of the bookmaker. They often tend to be offered around the times of major sporting events taking place.
Free Bets are bonuses that can be used in part (usually in full) from the amount of the Free Bet bonus that has been credited to your account.
Perhaps the two most notable Free Bet Clubs are those which Sky Bet and Paddy Power offer.
Sky Bet has the likes of Sky Bet Club which allows you to claim Free Bets if you stake a total amount of £30 or more by midnight on Sunday, allowing you to get your chosen reward on Monday. The rewards can be chosen by the customer, as they offer one of 2 x £2.50 BuildABet Reward, 2 x £3 BuildABet Reward, 2 x £3 Racing Reward or £2 x £2.50 Free Bet Reward.
Paddy Power also has Paddy’s Reward Club which offers existing users benefits to using their site, as they tend to offer Free Bets, Power Ups and Free Spins. The qualification period for this club starts on Monday and finishes on Sunday at 23:59.
At present, Sky Bet’s offer of Bet Anything Get £50 is the best value, as you only have to stake a minimum of 5p to receive the full Free Bets bonus.
Yes, you can withdraw winnings from Free Bets, however, the Free Bet stake will not be included - this is typically stated in the relevant bookmaker’s Terms & Conditions.
It is expected that bookmakers will always offer Free Bets to new customers as a way of promoting their product.
Free Bet promotions are less risky than Enhanced Odds, as there is a specific set amount to be credited to your account from Free Bets, whereas Enhanced Odds are typically a bet for high odds such as Team X to win at 50/1 - meaning that if the team you have backed fails to win, you will not receive a bonus.
There are times where an Enhanced Odds offer can be capitalised on for significantly higher rewards than what a Free Bet promo (new customer offer) is offering though.
Wagering requirements are typically what a bookmaker requires you to do when placing a qualifying bet for a new customer sign-up offer. I.E place a £10 minimum stake on odds of 1/2 or greater.
All of bet365, Betfair, Paddy Power and Sky Bet’s offers are straightforward and easy to complete, with the only real difference in the process being the fact that you will need to use the relevant promo codes to trigger Betfair’s and Paddy Power’s sign-up offers.
When signing-up for a bookmaker, please make sure to carefully read the terms and conditions, as well as the wagering requirements.