Best UK Betting Sites for Odds 2025

Which Bookies Bettors Say Offer the Best Odds

bet365 (48.9%): Get the bet365 sign up offer here.

Paddy Power (27.1%): Get the Paddy Power sign up offer here.

Sky Bet (8%): Get the SkyBet sign up offer here.

Sports Bettors Care About Most for Odds

It is no surprise to see bet365 at the top given the features that they offer bettors to improve the odds that they’re getting. They provide a wide variety of boosts and super boosts, they often supply incentives for bet builders like Money Back as a Free Bet and 25% (sometimes) Winnings Boosts on certain competitions.

But, bet365 Soccer Acca Boost may be the strongest feature of the lot. For accumulators built on the following markets: Full Time Result, Both Teams to Score and Result/Both Teams to Score. There's up to 100% boost depending on the amount of legs added.

Key Takeaways from the Data

76% of the 2,500+ bettors you took the survey believe that bet365 or Paddy Power are the bookmaker with the best odds.

The survey found:

Best Betting Sites for Accumulators
Best Betting Sites for Horse Racing
Best Betting Sites for Free Bets, Offers & Boosts
Best Betting Sites for Bet Builders

% of Users Choosing Each Site for Odds

bet365 (48.9%)
Paddy Power (27.1%)
Sky Bet (8%

Just under half (48.9%) of users believe that bet365 have the best odds and that goes alongside 39.6% saying bet365 are their most used bookmaker and 44.9% stating that they are the best for accumulators.

Over a quarter (27.1%) think that Paddy Power have the best odds and they came out on top when it came to the vote for the best bet builder offering, with a 57.3% majority.

Comments from Bettors on Value & Trust

“Void if player does not start on bet365 means I can place player bets before team lineups after released with the knowledge I’ll get a void if they don’t start.”

“The Soccer Acca Boost and Winnings Boosts on bet365 mean that your acca or bet builder is very regularly the best price on the market.”

“Paddy Power bet builders are the best because of their slick interface and the player fouled market, which is also eligible for Super Sub.”

Premier League & Champions League Odds Comparison

The Premier League and the Champions League are two of the best priced competitions by the bookies because they are expecting a lot of bets placed on them. The Champions League sponsor is bet365 but the offering on Paddy Power is also very good.

76% of our users believe that bet365 or Paddy Power have the best football odds. Which bookie is best price varies a lot.

Which Bookies Consistently Beat the Market?

A mainstay towards the top of the market is bet365, their odds are often very competitive if not best price. 48.9% of our users see them as the bookie with the best odds.

Football Acca Value Comparison

Soccer Acca Boost supercharges bet365 in this comparison, it is limited to bet on Full Time Result, Both Team to Score and Result/Both Teams to Score, but if those are the markets you usually build accas on then you’re unlikely to find better odds elsewhere than on bet365.

A 44.9% majority of our users see bet365 as the best bookie for accumulators.

Player Prop Market Pricing

For player prop betting on smaller leagues and the EFL, bet365 have a better range of odds and prices than any other bookie - while bet365 Sub On Play On covers lots of competitions.

Paddy Power, Betfair and Sky Bet are also very competitive and offer the player to be fouled market. Paddy Power came out as the best bookie for bet builders in our survey with 57.3% of the vote.

Bookies with Best Odds Guaranteed (BOG)

Coral, Betfred, Unibet, Bet Goodwin, LiveScore Bet, betway, Ladbrokes, 888sport, talkSPORT Bet, Boyle Sports, Bet MGM, William Hill, Sky Bet, BetVictor and bet365 all offer Best Odds Guaranteed.

This means that if the starting price of a horse ends up higher than the odds you take, you’ll get paid out at the bigger price should you win.

Starting Price (SP) vs Fixed Odds Performance

A fixed odds bet combined with Best Odds Guaranteed puts you in the strongest position. Betting on starting price on a bookie without Best Odds Guaranteed means that you may not get the best odds possible for your bet. Whereas Fixed Odds with Best Odds Guaranteed ensures that you do.

Payout Policies for Dead Heats & Rule 4

On Paddy Power, it depends how many are involved in the dead heat for how a bettor is paid out.

If it’s a three-way tie for the Top Goalscorer for example, a third of your stake will be treated as a winner and two-thirds as a loser.

A £10 bet at evens would return £6.66 in that circumstance. One third as a winner at evens - £3.33 returns £6.66. The other two-thirds as losers with £3.33 returning 0 and the other £3.33 returning 0.

If it were a two-way tie, then half the stake would be treated as a winner. A four-way tie would see a quarter of the stake paid out as a winner, and so on.

Rule 4 is when a horse is withdrawn from the race, a non-runner, and the odds are adjusted accordingly on the remaining horses in the race. This as less horses being in the race elevates the chance of each remaining horse winning.

This will often result in a deduction to the potential returns of the bet you made before the non-runner/s were confirmed.

Each-Way Terms Comparison

Each-way terms are usually quite similar across all bookies but do differ slightly. Some will offer more places on certain races and may sometimes pay out at a larger fraction of the odds than others. You want to look for the largest fraction of the odds that is offered in the each-way payout and the most places.

On bet365 there is good flexibility for choosing your own number of places on a certain race for an each-way bet.

Non-Runner Policies

Some bookies will void the bet if the horse you’ve bet on is a non-runner, but some won’t, so it is worth scrubbing up on the terms and conditions for the bookie you’re looking to place the bet with beforehand.

Non-runner no bet means you’ll get your stake back (bet is voided) is the horse is a non-runner.

How Odds Reflect Value & Payout

A simple way to begin understanding what value the odds reflect is by converting them to probabilities. Every odds value has an implied probability for example, evens (1/1 or 2.0) has an implied probability of 50%.

With that knowledge and the conducting of a smart research process before every bet, you can start finding bets that your research suggests are of a higher probability than the odds suggest - these are value bets.

Another good indicator that you're finding value is the closing price. If you place a bet at a bigger price than it is come kick-off, whether it wins or loses you have found a bit of value. For example, on a Thursday you back Crewe Alexandra to beat Gillingham at 1.80, then come Saturday 3pm (kick-off time) you see that the odds have shortened to 1.70 on the Crewe win. Finding these kinds of bets will likely stand you in good stead when it comes to your profit and loss in the long term.

In contrast, if you are consistently placing bets that are 'drifting' (going off at bigger odds than when you placed the bet) it is going to be very difficult to turn a profit in the long term.

When it comes to visualising the payout you may get from a bet, we prefer to use decimal odds when betting. It gives a clearer representation of the potential return.

If you're considering placing a £10 bet and the odds say 11/8 - would you know how much you would be set to receive if it wins?

However, if they say 2.38 (11/8 in decimal), you just need to multiply that by your stake to know what your potential return will be - in this case £23.80.

Types of Odds: Fractional, Decimal, American

These three types of odds say the same thing just in a different way, we prefer to use decimal, but it is about finding which one best suits you and which one you enjoy using more when betting.

Fractional odds are also known as British odds and are the more traditional odds format used in the UK. A winning £10 bet at 7/1 would return £80. 7 x your stake (in this case £10) = £70 + your stake being returned (in this case £10) = £80.

Decimal odds can be easier to use for trading, they reflect the reciprocal of the probability of the outcome. For example, 5.0 is equal to a probability of ⅕ - a 20% implied probability. Decimal odds also show close to the exact potential return of a bet if the stake was £1.

What Makes One Bookie’s Odds Better Than Another’s?

One good thing from a bettor’s perspective is that the bookies are always competing with each other for who can offer the most value. With this in mind, the best way to stay on top of the value is to have multiple accounts.

To use horse racing as an example, some bookies will offer more places for each-way terms than others on a certain race. Some may offer boosted prices, and others may offer money back as a free bet.

You want to squeeze as much value as you can get out of any bet you place, and ensuring you place that bet with the bookie that has the biggest odds (best price) on that specific bet is the simplest way to do that.

On football, bet365 Early Payout can sometimes give them the edge in the market. Their prices in the match odds markets are usually very competitive and sometimes even best price, with Early Payout included, which means that if the team you back to win goes two goals up at any point you’re paid out as a winner - something that not every bookie offers and even when they do it is rarely at as generous odds as on bet365.

Odds Margins & Bookmaker Overround Explained

Bookmaker overround is the way that the bookies factor in profit margin, best shown as a percentage. The overround percentage differs across different bookies and markets.

They are essentially making sure that there is enough money staked on each side of a bet to ensure that they turn a profit. For example, in any football match, there is a winner on the Both Teams to Score market every time, it is either ‘Yes’ or ‘No’. The bookie can adjust the odds, based on how much money is being staked on Yes and No, to ensure that they turn a profit regardless of the outcome.

The overround is the amount beyond 100% that the implied probabilities add up to if you add them up on a specific market. Take the Both Teams to Score market for Flamengo v Chelsea as an example.

Yes is at 2.0 - implied probability of 50%.

No is at 1.80 - implied probability of 55.56%.

50% + 55.56% is 105.56%. Which means there’s an overround on this market of 5.56%.

The markets with the largest overrounds will be the ones that are more challenging to turn a profit on in the long term.

Real-Life Example of a Value Bet

As part of our Value Bets, we tipped Tranmere to beat Crewe @ 1.90 (9.10).

The closing price of this bet was 1.80, with that knowledge, we went into the game knowing that we had spotted some value, by taking the bet at a price that was better than anything available at kick-off.

Tranmere won the match 2-0, but even if it hadn’t worked out in our favour, it would’ve been a bet that represented value given that the odds shortened towards our selection after placing it.

The biggest value indicator is the closing price. Having a positive CLV (closing line value) shows that you have placed a smart bet. We cannot control whether our bets win or lose, but what we can control is that we get on them at the best odds possible. This will ensure that when you do win, you get paid out the maximum you could have been for that specific bet.

If you back a bet at 2.0 and at kick-off time the best price available is 1.80, you know that, win or lose, you’re going into kick-off on the bet at better odds than anyone who was looking to place it just before the game started.