Andy's Bet Club
Best New Betting Sites UK - New Bookmakers 2026

Best New Betting Sites UK - New Bookmakers 2026

Wednesday 28 January, 20261 min read
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Andy Robson

Andy Robson is the most popular betting tipster in the UK. With a combined following in excess of 1 million people across his social media channels, Andy has built a loyal audience by consistently providing quality betting content for over nine years. He is the founder of Andy’s Bet Club, which he launched in 2019.

In this article...

I've put a list together of the best new bookies to consider for 2026.

Aside from sign up offers, there's plenty of promotions once you've signed up.


18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH Plus Card. One per customer. Full T&Cs apply. www.gambleaware.org #ad.

18+| GambleAware.org. New GB customers only. Opt in. Deposit and Bet £10+ on sports at min odds of 2.0+ (1/1) for £30 in Free Bets within 7 days. Debit cards or instant bank transfers only. Free bets expire within 7 days of issue. Geographical restrictions and T&C’s apply. AD

New UK customers only. Use Promo Code: bop20x5fb. Place a £20+ bet on any selection at minimum odds of Evens (2.00) to receive 5 x £5 Free Bets. The first Free Bet will be credited once your qualifying bet settles, with each subsequent Free Bet becoming available 24 hours apart. Free Bets expire 24 hours after being awarded. T&Cs & Maximum Payouts apply. 18+ AD

New players only. Bet £10 min. odds 1/1 (2.00) to get 4 x £5 Free Bets: 1 x £5 Bet Builder, 1 x £5 Acca, 1x £5 Horse Racing & 1 x £5 UFC. Receive 25 Free Spins on Big Bass Splash (10p spins, no wagering). Additional T&Cs apply. AD


William Hill Reasons to Join

New customers get £40 in free bets when you sign up and bet £10.

Highly respected bookmaker in the UK market.

Excellent existing customer promotions and games, including Acca Boost, Impact Sub, and Final One Standing.

18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH Plus Card. One per customer. Full T&Cs apply. www.gambleaware.org #ad.


Unibet Reasons to Join

Generous welcome offer, Bet £10 get £30 in free bets.

Live streaming on many events via Unibet TV.

Best Odds Guaranteed on horse racing.

18+| GambleAware.org. New GB customers only. Opt in. Deposit and Bet £10+ on sports at min odds of 2.0+ (1/1) for £30 in Free Bets within 7 days. Debit cards or instant bank transfers only. Free bets expire within 7 days of issue. Geographical restrictions and T&C’s apply. AD


Best Odds Reasons to Join

Best Odds Guaranteed & Extra Places on selected horse racing.

Build-A-Bet Boosts available for football bet builders.

Daily Best Boosts across a range of football and horse racing markets.

New UK customers only. Use Promo Code: bop20x5fb. Place a £20+ bet on any selection at minimum odds of Evens (2.00) to receive 5 x £5 Free Bets. The first Free Bet will be credited once your qualifying bet settles, with each subsequent Free Bet becoming available 24 hours apart. Free Bets expire 24 hours after being awarded. T&Cs & Maximum Payouts apply. 18+ AD


NetBet Reasons to Join

Simple sign up offer, Bet £10 get £20 in free bets.

Long-established bookmaker in the UK market.

10% profit boost tokens every Monday on horse racing.

New players only. Bet £10 min. odds 1/1 (2.00) to get 4 x £5 Free Bets: 1 x £5 Bet Builder, 1 x £5 Acca, 1x £5 Horse Racing & 1 x £5 UFC. Receive 25 Free Spins on Big Bass Splash (10p spins, no wagering). Additional T&Cs apply. AD


Please make sure you always gamble responsibly and keep it fun.

Good luck with all your bets.

When choosing the best new betting site, look beyond the headline offers. Check that the bookmaker is fully licensed and regulated in the UK, offers competitive odds, and covers the sports and markets you actually bet on.

A good new betting site should also have a fast, easy-to-use mobile experience, reliable payment methods, and clear terms and conditions. Reviews, payout speed, and customer support quality are all strong indicators of whether a site is worth joining.

For example, make sure the promotions enhance your betting experience with free bets, odds boosts and features like Super Sub, which offer a bit of extra insurance when placing bets.

Signing up to a new betting site is quick and usually takes just a few minutes. You’ll need to provide basic personal details, create a username and password, and verify your identity to meet UK gambling regulations.

Once your account is confirmed, you can make a deposit using your preferred payment method and place your first bet. Many new betting sites also prompt you to opt in to a welcome offer during the registration process.

Andy's Bet Club regularly highlights the best betting sites to use, so make sure to use the links above to 'claim offer'

Sign up offers are incentives new betting sites use to attract new customers, such as free bets, bet credits, or matched deposits. These offers typically require you to place a qualifying bet before any bonus can be withdrawn.

When comparing the best new betting sites, it’s important to read the wagering requirements, minimum odds, and time limits attached to sign up offers to make sure they provide genuine value.