Euro 2024 Bet Builder Ultimate Guide & Best Markets

Andy Robson
Andy Robson is the most popular betting tipster in the UK. With a combined following in excess of 1 million people across his social media channels, Andy has built a loyal audience by consistently providing quality betting content for over nine years. He is the founder of Andy’s Bet Club, which he launched in 2019.
Bet Builders have become a really popular type of bet in the last few years. They allow bettors to combine different angles within the same match in a single bet.
This guide is designed to help you understand what a bet builder is, how to put one together, and which angles to potentially look for when the tournament kicks off to put into a bet builder selection.
🗒️ Bet Builders
All bookmakers have slightly different brands for their bet builder products, but the essential ingredients are the same.
There will be a variety of markets available for a match, all listed in one section of the match bets, which will be labelled ‘Bet Builder’ or ‘Build-A-Bet’ or something similar.

If a bet is selected from outside of the designated markets that can be used in the bet builder, then it will appear on the bet slip as a single, separate bet, not factored into the total odds of the bet builder.
Different bookmakers include different markets in their offering for bet builders, and, sometimes confusingly, bookmakers offer different markets for different levels of matches - when it comes to the standard of the competition. Often, the bigger, or more popular, the match, the more markets the bookmaker will have available for the match i.e. Premier League matches have a lot of markets available in the bet builder offering, whereas an EFL Championship match may have fewer markets, and a lower league match may have fewer still.
However, it is worth having a look at some of the key markets found in the Paddy Power bet builder offering to familiarise ourselves with the product.
🔑 The key team Bet Builder markets
🔄 Paddy Power Super Sub
Ahead of looking into more individual markets it is worth mentioning at this point about Paddy Power’s new Super Sub feature.
This feature is designed with bet builders in mind, as, if the player that you have bet on to complete a certain action i.e. to score a goal, or to commit a foul, is taken off and replaced by a substitute, then that substitute assumes the role of your initial player.
This means that your bets in particular markets will continue for the whole game, regardless of whether your player is subbed off or not.
This could be a particularly good enhancement for a bet builder.
The markets that Super Sub applies to will be specified when they are discussed, and they are highlighted on Paddy Power via the use of the graphic shown below.
- Player to commit 1+ fouls
- Player to be fouled 1+ times
- Player to commit 1+ fouls in 1st Half
- Player to have 1+ shots on target
- Player to be shown a card
- Player to score
- To score or assist
- To score or to be shown a card
- Anytime assist
- Player to have 1+ shots on target in 1st half
- Player to have 1+ shots
👕 Individual player and goals bet builder markets
Overview of key stats
Now that we are familiar with the markets that will be in the European Championship bet builders, it is worth taking some time to look into some data to see which teams, and which players, might be worth following in some of those key markets.
To do this we can use the rich data available from Euro 2024 qualifying. Where applicable we may also look at some other sources of data, but this will be clarified as and where appropriate.
🥅 Goals & Assists
Euro 2024 Qualifying - Goals
Portugal's qualification group was fairly weak and Belgium had two very weak opponents in their group, so the data should be taken with a pinch of salt.
Euro 2024 Qualifying - Assists
Players such as Bruno Fernandes and Kylian Mbappé might be interesting in the to score or assist market, based off of this data.
Denzel Dumfries is one to watch for an anytime assist for the Netherlands.
🚩 Corners
Which nations at Euro 2024 are good for corners betting and which might be better for the unders markets?
We have compiled some data from the last World Cup in 2022 and some data from the Euro 2024 qualification rounds.
Euro 2024 Qualifying - Corners Stats
World Cup 2022 - European Nations
Denmark, Belgium, and Portugal are the nations that show up best for corners per match across the two sets of data.
A note to mention that Germany didn’t have to qualify for the tournament, so are not counted in the Euro 2024 qualification data.
🚀 Shots
Euro 2024 Qualifying - Shots
World Cup 2022 - European Nations
Again, we need to bear in mind that Germany weren't in the qualification process, but their shot data from the World Cup is wild.
Unsurprisingly, France show up very strongly with the number of shots that they take per match, alongside Portugal. Croatia, Czech Republic, and Austria could be dark horses in the shots markets.
Interestingly, England are to be found towards the bottom of the shot data in the qualifiers.
🚀 Player Shots
Euro 2024 Qualifying - Player Shots
Portugal and France are represented on the individual shot charts by Ronaldo and Mbappé respectively.
Michael Gregoritsc and Zeki Amdouni could be interesting options for shots markets too.
🎯 Shots on target
Euro 2024 Qualifying - Player Shots on Target
Lukaku and Andrej Kramarić are high on the shots on target chart, despite not being on the shots chart at all.
🛑 Fouls
Euro 2024 Qualifying - Most Fouls Committed
The biggest foulers from the qualifiers that will be present at the finals are mainly attacking players.
Euro 2024 Qualifying - Fouls Against
It is also interesting to note that there is a slight crossover between the players that are fouled and those that commit fouls. Both Ondrej Duda and Giorgi Kochorashvili appear in both lists from the qualifiers.
Another interesting trend is ball carriers from midfield. Dominik Szoboszlai and John McGinn could be classed as that, and Kvicha Kvaratskhelia is another frequent dribbler.
🟨 Cards
Euro 2024 Qualifying - Discipline
It is interesting to observe the extremes of this chart. Georgia and Turkey, at the very top of the chart, play each other in Group F, so a cards bet could be in order there.
Also, Slovenia and Serbia play each other in Group C, and they reside at the bottom of the chart. It is interesting because many would consider an overs bet on cards with this being a former Yugoslavian derby.
There are three nations averaging under nine fouls per match as well: Croatia, Denmark, and Belgium.
18+ please gamble responsibly.