Hi, I’m Andy Robson and this is my website.
I started my X account (formerly Twitter) in February 2015 with the goal of sharing my football betting tips beyond just my friends, as I had been doing successfully.
Over time, my account has grown to become the most followed sports betting content brand in the UK, with a combined following in excess of 1 million people across my social media channels.
Vision and Values
From what started as a bit of fun, running a Twitter account while playing FIFA in my boxers, it has become a full-time job with a team of people sharing the same vision, mission, and values.
Our vision for the brand is to be the UK’s favourite online sports betting content brand, offering best-in-class insight, opinion and analysis while keeping responsible gambling at its core.
To achieve this, we must live by our three core values: Quality, Respect and Responsibility.
Quality: we are committed to sharing the best insight, opinion and analysis with our highly engaged sports betting audience.
Respect: we aim to understand our audience and ensure we value their needs, perspectives and opinions.
Responsibility: safe and responsible gambling principles must be at the core of every decision we make. While messaging is important, leading by example is even more so.
Andy’s Bet Club
The website was launched in November 2019, initially as a platform for my followers to access my daily goals sheet. Since then, it has evolved significantly, offering users free access to several valuable features:
- Bet Pack: A comprehensive dashboard providing probabilities for Match Result, Over 1.5 Goals, Over 2.5 Goals, and Both Teams to Score for matches in over 750 worldwide competitions.
- Bet Builder: A data tool offering key team and player statistics for various football leagues and EURO 2024 matches, including Premier League, Champions League, Championship, Europa League, Serie A, Bundesliga, La Liga, and Ligue 1.
- Racing Ratings: A horse racing model that assigns ratings to every horse in every UK race based on 11 key variables, including form, jockey performance, trainer, ground conditions, and more.
- Horse Racing Hit Rates: Another data tool, this time for horse racing. Get hit rates for every UK race, using historical data to display each horse’s success in finishing 1st, top 2, top 3, top 4, top 5, top 6, and top 7. Filter results based on the same ground conditions or same distance to pick the ultimate Place Accumulator.
- Predictions: A blog where you can find expert football, darts tips and horse racing tips from me and my network of tipsters.
Andy’s Bet Club attracts over 200,000 unique users every month, helping them enhance their betting.
B36 Sponsorship
In 2021, I decided to sponsor B36 Torshavn, a Faroese Premier League football club.
People often ask me, ‘Why them?’ Well, I’m all about community with my brand, and supporting a local football club felt like the right move.
Not only does our sponsorship give B36 a small financial boost, but it also has given them enormous reach that they wouldn’t have had otherwise.
Thanks to my free giveaways, B36 shirts are now all over the UK, and some of my followers have even travelled to the Faroe Islands to watch their games.
I visited the Faroe Islands in April 2022, I hired a van and visited every football stadium. When I shared my journey on X, the post had over 7 million impressions.
What’s also amazing about B36 is every year I’ve sponsored them, they’ve competed in UEFA European Qualifiers.
There have been some memorable moments, like beating Borak Banja on penalties after trailing 2-0 in the first leg, or my trip to Croatia to watch them play Rijeka in the Europa Conference League 3rd Qualifying Round. I was the only away fan, not even joking.
Free Bets & Best UK Bookmakers
I review the best UK betting sites and showcase free bets from the most trusted UK bookmakers. If I see value in any betting offers I’ll share with my community.
During major sports events like Cheltenham Festival or the Euros I’ll provide the best quality tips with the most valuable free bets. See my Cheltenham Festival Free Bets section for the latest offers.
When I first launched the product in 2019 my algorithm simply displayed a list of the best matches for goals across a number of competitions. The list was categorised into Gold, Silver and Bronze matches to help members decide where to put their money.
Since then it’s massively evolved. After a lot of work (and money spent!), my algorithm now identifies exact probabilities for every selection, across various markets and over 900 competitions. Basically, my algorithm competes with bookmakers to identify value in their odds.
It’s one thing having an algorithm displaying the best selections across over 900 leagues on any given day, it’s another thing being able to filter exactly what type of bet you’d like to place.
The dashboard is as important as the algorithm, in my opinion. I’ve designed it so you can filter by day, minimum probability, minimum odds, market and then competitions.
So, imagine a Saturday. It’s 10am and you’ve only got an hour until you’re heading out to meet a friend. Log-in to Andy’s Bet Club and filter to show any ‘Home Win’ or ‘Away Win’ over 65% probability with minimum odds of 1.40 in the UK. Click ‘Make Bet Pack’ and boom, a list of 25 selections appear. Scroll through, have a glance at the stats for all 25 selections then pick and choose your favourite six for an accumulator.
My algorithm covers three markets – Match Result, Over Goals and Both Teams to Score.
So, when you’re filtering the dashboard you can choose from or combine: Home Win, Away Win, Over 1.5 Goals, Over 2.5 Goals and Both Teams to Score.
Match Result
You have two options for Match Result on Andy’s Bet Club, Home Win or Away Win. Of course, there might be a draw, but my algorithm only covers selections with a 50% or greater probability.
Remember, when betting on match result it only covers 90 minutes, not extra-time or penalties.
Over Goals
I’ve got Over 1.5 goals and Over 2.5 goals covered in the algorithm. Over 1.5 goals simply means 2 or more goals, Over 2.5 goals means 3 or more goals.
Again, this market only applies to 90 minutes, not extra-time or penalties.
Both Teams to Score
What it says on the tin, this market means you need both teams to score a goal. Whether it’s 1-1 or 5-1, the bet wins.
I really enjoy this market because it’s not dependent on the result. A team could be leading 5-0 until the final minute and their opponent scores a consolation goal to win the bet.
Like the others, this is only applied to 90 minutes, not extra-time or penalties.
You can also use the output to bet on other markets. For example, if you find a high probability Over 2.5 Goals selection and within the same match ‘Home Win’ is a high probability, consider placing a bet on Team Goals market or combine Match Result/Over 2.5 Goals for greater odds.
The algorithm covers over 900 football competitions. If anything, there’s too many, so I added two filters to the dashboard to show matches from ‘UK only’ or ‘Elite Euro only’.
Your favourite leagues and competitions are covered, including: Premier League, German Bundesliga, Spanish La Liga, French Ligue 1, Italian Serie A, Scottish Premiership, Champions League, Europa League, MLS and many more.
Even in the UK you can view best bets from EFL, National League, National League North/South, Non-League, SPFL, Northern Ireland Premiership and Championship, and the Welsh Premier League.
Finally, my betting algorithm covers all major International tournaments and qualifying matches.
