Best New UK Betting Sites - New Bookmakers 2026
Andy Robson
Andy Robson is the most popular betting tipster in the UK, reaching over 3 million UK sports bettors every month. It's an alias used to protect the man behind these betting tips. What is certain is that he is a real person based in Edinburgh, working full-time on a brand that brings enthusiastic passion about football betting. With a combined following in excess of 1 million people across his social media channels, Andy has built a loyal audience by consistently providing quality betting content for over ten years. He is the founder of Andy’s Bet Club, which he launched in 2019.
I've put a list together of the best new bookies to consider for 2026. Some of these names might still be well-known amongst more experienced bettors, but they're well worth considering for other punters who might not be signed up to them just yet.
Aside from the free bets and sign up offers, there's plenty of UK bookmaker promotions for each bookie once you've signed up.
Best New UK Betting Sites 2026 Sign-Up Offers
Ladbrokes
Ladbrokes are a great bookmaker to consider if you're already signed up to some of the well-known betting sites such as bet365, Sky Bet, and Paddy Power.
They have a fantastic depth to their football betting markets, and so you'll be able to use our useful Hit Rates tool on Andy's Bet Club, which will provide you with all the information you need to find more justification for your bets.
You'll get £30 in free bets when you deposit and bet at least £5 on a betting market with minimum odds of 1/2 (1.50).
✅ Pros | ❌ Cons |
|---|---|
Sign-up offer requires minimal deposit | Outright markets don't cover significant depth |
1-2 Free game is free-to-play chance to win cash |
Coral
Coral are another betting site that have a glowing reputation, and are worth signing up to if you haven't done so already.
They have a great sign-up offer for new customers as well, as you can get £30 in free bets when you bet just £5, which is a much lower qualifying bet than the majority of leading betting sites.
Coral have plenty of promotions available on popular sports such as football and horse racing, which is more than plenty of other new UK betting sites do for their new and existing customers.
They're one of the best sports betting sites in the industry, and with a mobile app that has you covered with all you'll need, with everything being clearly displayed, you'll struggle to fault Coral compared to other new betting sites.
✅ Pros | ❌ Cons |
|---|---|
Reputable bookmaker | Some users had account restrictions put in place |
Bet Builder feature covers plenty of markets | Mobile app could have quicker response time |
Sign-up offer requires a minimal deposit |
Dabble
Dabble are a hugely popular choice when it comes to new betting sites UK, as their site is easy to use, and with a strong depth of betting markets to choose from, you won't have much trouble in finding something to place your qualifying bet on for the Dabble sign up offer.
Popular promotions such as Copy Cash allow existing Dabble customers to get additional cash when another bettor adds their to their betslip.
Dabble Rockets are another eye-catching promotion than this UK bookmaker have to offer their punters, which provide some extra value for certain betting markets.
✅ Pros | ❌ Cons |
|---|---|
Range of existing customer offers available | Sign-up offer doesn't offer the best amount in free bets |
Fast withdrawals | No desktop version of the site available |
Social-based betting platform |
BOYLE Sports
BOYLE Sports are one of the strongest new UK betting sites, and with a sign up offer that offers £40 in free bets, they're above the rest of the new betting sites that you might not be signed up to yet.
It's not just new customers that can benefit from promotions on BOYLE Sports, as this new bookmaker has a loyalty program, price boosts, and much more available to bettors using their site and mobile app.
✅ Pros | ❌ Cons |
|---|---|
Loyalty program offers weekly free bets | Account restrictions can occur without much warning |
Great depth of payment options available | Betting odds could be more competitive |
Sign up offer has strong amount of free bets available |
LiveScore Bet
LiveScore Bet are another of the new UK betting sites that have plenty of positives to shout about.
They have one of the best betting sign up offers in the business, as you can get £30 in free bets when you wager just £10 on a betting market with minimum odds of 1/2 (1.50).
With minimum odds of 1/2 needed on the qualifying bet for the sign up offer, it's a shorter requirement than betting offers from the likes of Betfred, BOYLE Sports, and Midnite.
✅ Pros | ❌ Cons |
|---|---|
Regular price boosts accessible on a range of sports | Verification process can take longer than competitors |
Free-to-play Squads game offers weekly free bets | E-wallets not available to use for deposits or withdrawals |
Stakemate
Stakemate are the newest betting site to feature in our list for the best new UK betting sites, and they're another bookmaker that have plenty of strongpoints.
You can get £20 in free bets when you deposit and wager funds of £10, which is a relatively strong offer for new customers to potentially earn a profit from.
Creating group bets with friends using the Stakemate, which is something that isn't available on many other betting sites, including reputable and experienced new betting sites.
✅ Pros | ❌ Cons |
|---|---|
Social/group betting accessible | App-only bookmaker |
Strong sign-up offer for new customers | Promotions such as Best Odds Guaranteed not available |
Midnite
New bookmakers can find it tough to catch the eye with their betting sign up offers, but Midnite have plenty to offer their new customers.
At Midnite, can get £30 in free bets when you bet £10 on a betting market with minimum odds of 1/1 (2.00), which offers a similar amount in free bets to the likes of bet365, Unibet, William Hill, and Ladbrokes to name a few.
Midnite have some great value within their sports betting odds, which includes football and e-sports, where they're ahead of the rest of their bookmaking competitors.
✅ Pros | ❌ Cons |
|---|---|
Some of the best value football betting odds | No loyalty program accessible |
Sharp and well-designed mobile app | Limited live streaming coverage |
What Makes The Best New UK Betting Sites 2026?
There's plenty to consider when it comes to choosing the ideal new UK betting site, and it's vital that you look into each of these components, as there's some that are better than others.
Below, we'll take you through the different factors you should look into that set the best new UK betting sites apart from some of the less well-known new bookmakers.
Betting Odds
You should always be looking to maximise your potential profits with any bet that you place, and the best new betting sites will offer you the most competitive betting odds that are in line with bookmaking heavyweights such as bet365 and Sky Bet to name a few.
As well as having an eye-catching sign-up offer, having good value within sports betting odds is the best way for new bookmakers to attract potential new customers into signing up with them.
Always shop around for the best betting odds within new betting sites, as there could be some additional profit that you could squeeze out.
Reputation
This should be one of the highest priority factors you should take into account when signing up to a new UK betting site.
It can be tough to find a new sports betting site that has a glowing reputation on all fronts, but it's important to look at what other bettors are saying.
Whether that be on the app reviews for your chosen new betting site, or online reviews, they'll provide you with a better insight on what to expect with the bookmaker.
Reliability is the main thing to look out for, as you won't want to run the risk of potentially having delays with your withdrawals or verification.
It's vital that your chosen new betting site is licensed and regulated by the Gambling Commission, as you can then rest-assured that your funds are same whilst gambling with that bookmaker.
Market Selection
Nowadays, there's more to betting than the standard betting markets of a team to win, or a player to score first in a match.
Prop markets are hugely popular across a range of betting sites, and new bookmakers will need to stay in touch with the bookmaking giants in the betting industry to attract new customers.
Therefore, prop betting markets are something to look out for with a potential new betting site that you're looking to sign up with, and with Andy's Bet Club providing you with useful Bet Builder stats tool, you'll have the ideal combination to create your Bet Builders.
Range of Payment Methods
This isn't top of the list when choosing a new betting site, as there are plenty of payment methods that you can use as an alternative to your first choice option.
However, new betting sites have a good opportunity to cover bettors that use a slightly more obscure payment methods, which might not be available with more reputable new sports betting sites.
The best new UK betting sites will have you covered with standard payment options such as Visa Debit Card, PayPal, and Bank Transfer, as well as more obscure options such as Neteller, Skrill, Trustly, and Paysafecard to name a few.
What's Available With The Best New UK Betting Sites?
With so much to consider when it comes to signing up to a new UK betting site, it's easy to miss certain features, promotions, or key information.
However, look no further than the table below, which has you covered with all the key components to consider with the most popular and alternative UK betting sites to the so-called big names in the industry such as bet365, Sky Bet, Betfair, Betfred, and Paddy Power.
New UK Betting Sites | Best Existing Customer Offer | Live Streaming | Best Feature | Mobile App | Desktop Version | ABC's Expert Rating |
|---|---|---|---|---|---|---|
Ladbrokes | 1-2 Free | Yes | Same Race Multi | ✅ | ✅ | 9/10 |
Coral | Football Super Series | Yes | Bet Builder | ✅ | ✅ | 9/10 |
BOYLE Sports | All Sport Acca Loyalty | Yes | Range of promotions | ✅ | ✅ | 9/10 |
LiveScore Bet | Squads | Yes - Horse Racing | Free-to-play games | ✅ | ✅ | 8/10 |
Dabble | Copy Cash | Yes | Social Feed | ✅ | ❌ | 7/10 |
Stakemate | Bet Boosts | No | Social/Group Betting | ✅ | ❌ | 6/10 |
Midnite | Bet Club | Yes - Esports & Racing | Esports Hub | ✅ | ✅ | 7/10 |
Alternative New UK Betting Sites - Best of the Rest
What Are The Best Free Bet Offers This Week?
Andy's Bet Club showcases the best free bets UK available from the UK's top bookmakers.
The Andy's Bet Club editors and betting experts have compiled their favourite offers below:
Existing Customers can browse the Offers Hub, which is updated daily with the best money back offers, boosts and free bets all in one place.
Our experts also recommend the Paddy Power 50 offer, Betfred new customer offer and bet365 bonus code offer. These are some of the best offers as voted for by Andy Robson followers, as well as our experts.
Please make sure you always gamble responsibly and keep it fun.
Good luck with all your bets.