Best Bookmaker Offers UK (Free Bets, Boosts & Promotions)

Andy’s Bet Club’s Bookmaker Offers Hub brings together the best bookmaker offers in the UK, including Free Bets, bet £10 get £50 deals, odds boosts, and daily betting promotions from top betting sites.

The bookie offers hub includes promotions for new and existing customers, including super boosts, and free betting games. The latest offers feed is updated daily by the editorial team who scan all of the bookmaker offers and compile the best ones all in one place. Check this page daily to find the best value betting offers before placing your bets.

Users should get into the habit of checking the page each day before placing a bet because if there’s a boost, free bet, money back offer or more it’ll be highlighted in the offers hub. 

This increases the value our betting community receives, for example, betting in Rangers v Celtic might not seem attractive, but if there’s a 30% winnings boost available on a Bet Builder our users gain more value for their selections. 

Our pool of betting experts only share the bookmaker sign-up offers and existing customer boosts that we believe have value.

Providing our users with quality content is at the heart of ABC and this also means finding the right betting offers from trustworthy UK bookmakers to take advantage of.

Today’s Betting Offers (Updated Daily)

Each day new promotions and offers will be added to the offers hub. 

The most rotated offers are time sensitive offers that expire at kick off, these are on specific games, but the offers hub will make sure they are live 12 hours in advance so our betting community has time to see the offer and use it, an example of these promo types include: 

• Free Bets

• Odds boosts

• Bet & Get offers

• Money back promos

Types of Bookmaker Offers Explained 

Each bookmaker has their own take and brand style that influence their offers for new and existing customers, but here’s the most common ones explained:

Winnings Boost: SBK and bet365 run winnings boost quite often. Usually between 20% and 30% winnings boost on a game of their choice. 

Free Bet Builder: Paddy Power and SkyBet regularly run completely free bets which are tiered. They usually are either £1, £2, £5 or sometimes £10. These are completely free for being an existing customer. 

Money Back as Free Bet: Money back offers give existing customers a chance to have a free hit. Most bookmakers offer these promotions on big games, especially Premier League and Champions League. You place a bet on a specific game and if it loses you get your money back as a free bet. 

Bet & Get: These are free bets that are given to existing customers usually on the most interesting game of the week. A variety of bookmakers run this promotion, usually between £5 and £10. It works by betting on the match tied to the promo and then you’ll receive a free bet for doing so. 

Paddy Power Power Up Token: Power up tokens are part of Paddy’s Rewards Club. They allow you to boost the odds of a single selection, bet builder or accumulator of your choice, and the boost amount can vary.

There’s also an ‘always on’ group of bookmaker offers that are live today, these include: 

SkyBet Acca Freeze: Freeze a winning score in-play on your football accumulators. This is available to all SkyBet existing customers. The promotion is always live and allows you to freeze a selection when a team takes the lead, which is ideal if an underdog takes the lead, as it allows punters to lock in higher odds.  

Bet365 Acca Boost: Get up to a 100% Boost on Football Accumulators. Double your winnings on accumulators across a range of sports and competitions, the more legs you add the higher the boost is. 

Paddy Power 2UP Early Payout: You get paid out early on a team that goes 2 goals ahead, which applies to all leagues. This promotion applies to the 2UP match odds market. For example, if you have a 4-fold accumulator and one of the teams goes 2 goals ahead, that leg will be a winner.

Betfair Match Odds 90: If you bet on a team to win and they concede an equalizer in stoppage time, your bet will be paid out as a winner because they were winning at 90:00

Super Sub: This is extra insurance when placing player bets. If the player you bet on is subbed off, your bet rolls on to their replacement. Some bookies offer on 1+ markets, and others 2+ and 3+ markets. Be sure to check substitution insurance terms. 

Best New Customer Bookmaker Offers (Bet £10 Get £50 & More)

Bookmaker generosity comes in waves and is usually tied to major sporting events and seasonality. For example we’ll share football betting offers each weekend and we’ll update our Premier League free betting offers page to ensure our users are getting the latest offers available. We only promote offers from the Best Betting Sites.

Our content covers accumulators, best bets, bet builders and plenty more – we have also paired our content with the best betting sites for accumulators and best betting sites for bet builders giving our audience a premium experience.

Andy Robson: “I have taken a look and handpicked the best UK bookmakers, giving potential new customers the chance to see simple, but full breakdowns of each offer on show.

One that I particularly like is Paddy Power’s sign-up offer, as they are offering new customers £50 for just £10. At the moment, they have a lot of NFL boosts on top of regular football offers for existing customers, as they’ve recently announced themselves as the official NFL bookmaker for the UK and Ireland.”

Paddy Power: Bet £10 Get £50 Free Bet Builders

Paddy Power are currently offering new customers £50 worth of Free Bets for just £10 with their latest sign-up offer. Their latest Bookmaker Offer is one of the best in the business as they are offering a large amount of Free Bets and are well known for having plenty of Existing Customer Offers.

In general, Paddy Power tends to offer existing customers perks such as completely free bet builders on big football games, Free Power Up Tokens, Super Sub, 2 Up Early Payout and Acca Cracker on top of having a range of fun free-to-play games such as Beat The Drop, The Eliminator and NFL Showdown. 

Paddy’s Rewards Club is also a popular feature of Paddy Power which can be taken advantage of by both new and existing customers, it is a loyalty scheme where you can receive Free Bets and even get a two question head start on Beat The Drop. 

Join Paddy Power and get £50 in Free Bets

New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via Pay by Bank, cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.

Sky Bet: Bet £10 Get £50 Free Bet Builders

Sky Bet’s sign-up offer is also a competitive one at Bet £10 Get £50, however, they do have two new customer offers, one offering £50 worth of Acca Bets, while the other offers a total of £50 in Bet Builders. 

As far as their Betting Offers go for existing customers, Sky Bet tend to offer Free BuildABets and accumulators on a fairly regular basis, and like Paddy Power, have their own club known as the Sky Bet Club where you can receive £5 worth of Free Bets should you stake £30 across a week. 

In terms of innovative features, Sky Bet also has Super Sub and Acca Freeze, with the latter being a feature that allows you to freeze a winning selection on a football accumulator bet that has five selections or more when a maximum stake of £20 being placed on the bet. 

Join Sky Bet and get £50 in Free Bets

New customers only. Football BuildABet only. Odds of 1/1 or greater. 5 x £10 Bet tokens. Free Bet stakes not included in returns. Free Bets for Football BuildABets only. Free Bets non withdrawable. Free Bets expire after 30 days. Eligibility restrictions and further T&Cs apply. AD.

Betfair: Bet £10 Get £50 Free Bet Builders

Betfair always tend to offer a very competitive bookmaker sign-up offer for new customers, as currently, they are offering £50 worth of free multiples for a £10 stake, effectively giving a new customer free reign on what they can use their bet credits on, whether that be Bet Builders, accumulators or more. 

Also, what makes Betfair’s one of the best bookmaker offers, is the fact that they have Betfair Exchange, which is the world’s largest sports betting exchange. Betfair also tends to offer weekly free bets and money back offers, Match Odds 90 market and their own version of Super Sub, otherwise known as Safe Sub. 

Join Betfair and get £50 in Free Bets

Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get 5x £10 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via Pay by Bank, Apple Pay or Debit Card will qualify. T&Cs apply. Please Gamble Responsibly.

bet365: Bet £10 Get £30 Free Bets

bet365 are currently the official bookmaker of the UEFA Champions League and it's easy to see why; as they currently offer £30 worth of Free Bets for £10 and have a lot for new and existing customers to take advantage of, hence why they were actually voted as the best bookmaker in our Best Betting Sites survey in 2025. 

In terms of existing customer offers, bet365 offers Daily Super Boosts on Horse Racing and Football while also having Sub On Play On and up to a 100% Acca Boost on football. They also tend to offer free tickets for UEFA Champions League matches via ballots and have fun free-to-play games such as 6 Scores Challenge and 6 Horses Challenge. 

Join bet365 and get £30 in Free Bets

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

Below, we have taken a look at the best new bookmaker offers that are available for you to take advantage of, especially when considering the amount of Free Bets that are on show. 

Andy Robson: “Although they are already established bookies, I really like Ladbrokes and William Hill’s recently upgraded offers, as they are both offering £40 worth of Free Bets for a £10 Stake, meaning that you can get good value for money when signing-up. However, an offer which is hard to look past for me is Betfred’s recent offer of Bet £10 Get £50”

Betfred: Bet £10 Get £50 Free Bets

Betfred are currently offering a generous bookmaker sign-up offer where new customers can receive £50 worth of Free Bets when they place a £10 stake on odds of 1/1. 

Join Betfred and get £50 in Free Bets

New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs AD

Ladbrokes: Bet £5 Get £30 Free Bets

Ladbrokes have recently released a new offer of where you can trigger their bookmaker offer of £30 in Free Bets when you stake a £5 bet on minimum odds of 1/2 on a win or E/W market. 

Join Ladbrokes and get £30 in Free Bets

18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply. AD

William Hill: Bet £10 Get £40 Free Bets

William Hill have also upgraded their mobile exclusive offer to Bet £10 Get £40, where in order to trigger the bookmaker offer, you must bet a minimum of £10 on odds of 1/2. 

Join William Hill and get £40 in Free Bets

18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH Plus Card. One per customer. Full T&Cs apply. www.gambleaware.org #ad.

Compare Bookmaker Offers 

Best Existing Customer Offers (Free Bets, Boosts & Rewards)

There’s a bunch of excellent features on offer for existing customers, which is why we’ve created a list of the best free betting games and top weekly free bet & rewards clubs.

It’s important for existing customers to maximise their value from every bookmaker they sign up to, so we’ve highlighted the best ways to do it.

On ABC we’ve built an odds boost page which showcases the latest odds boosts available on Paddy Power, Sky Bet, Betfair and bet365. We’ll also embed boosts we think are worth betting on within our betting tips content. We won’t share a bookmaker boost that we wouldn’t back it ourselves.

Daily & Weekly Betting Offers 

Many betting offers are match specific, meaning that bookmakers provide boosts, free bets and more on key matches each week, especially for the Premier League and Champions League.

Winnings boosts

Winnings boosts are a great way to get a greater return on your accumulators and bet builders, several bookies offer winnings boosts on selected matches, markets, and competitions. bet365 regularly offer winnings boosts on Premier League and Champions League bet builders, typically a generous 25% boost. So if you win a bet builder at 4/1, your odds will be increased to 5/1 for example.

bet365’s Soccer Acca Boost is another great feature, which can see you earn up to a 100% boost on your football accumulators, depending on how many legs your acca consists of.

Free bet builders

Free bet builders are pretty self explanatory, and bookmakers like Paddy Power and bet365 offer these across the biggest matches. There’s often no need to place any bet to qualify, you can simply claim a free bet builder for selected matches.

Paddy Power offered all existing customers a completely free £2 bet builder for the EFL Cup final between Arsenal and Man City in March.

Bet & get offers

Bet and get offers are the most common kind of free bet offers, both for new customers and existing customers.

Almost all bookmakers have a bet and get offer available for new customers, with these range from bet £5 get £20 to bet £10 get £50. Offers tend to change a lot, so when a good one becomes available, it’s worth taking.

The best bet and get offers on the market include Sky Bet’s bet anything get £30 in free bets, which requires just a 5p bet to unlock your free bets, and the Paddy Power bet £10 get £50 in free bets.

Money back promos

Money back promotions are an excellent way to get some added insurance when placing your bets. Often, these offers return your stake as a free bet, but some bookmakers offer money back in cash for selected football and horse racing events.

The way it works is simple: if your bet loses, you’ll get your stake back either as a free bet or as cash. It’s worth checking the T&Cs for this information, as well as the maximum stake that money back applies to.

Always-On Bookmaker Offers

As well as fixture and competition specific offers, many bookmakers have a range of always-on promotions that you can take advantage of all year round once you create an account.

Acca Boost

Acca boosts are a great feature, especially for football bettors. This promotion boosts the potential return on your football accumulators, with the boost % varying across bookmakers. bet365 have the strongest acca boost offering, with their Soccer Acca Boost providing up to a 100% on winning accas. The boost % increases as you add more legs to your acca.

2UP Early Payout

2UP Early Payout is another strong feature that many bookmakers offer, including bet365, Sky Bet, Paddy Power, and Betfred. The way this promotion works is simple, your team to win bet will be paid as a winner if the team you back takes the lead at any point in the match.

So, the team you back could lose or draw, but if they are 2 goals up at any point in the match, your bet wins. This promotion doesn’t apply to all competitions, so it’s worth checking before you bet. 

Match Odds 90

Match Odds 90 is a unique promotion that Betfair offers, where your team to win bet will be paid out as a winner if the team you back is winning at the 90:00 mark. This promotion negates the pain of stoppage time goals running your bet. If your team is winning at the time the clock hits 90:00, your bet wins, even if the opposition comes back to draw or win the game.

Likewise, if your team is drawing or losing at the 90:00 mark and comes back to win in stoppage time, your bet will still be settled as a winner.

Acca Freeze

Acca Freeze is a unique promotion from Sky Bet, and is one of the best offers on the market for acca betting. Acca Freeze allows you to freeze a leg of your accumulator if the team you back takes the lead.

For example, let's say you have a Saturday accumulator with Arsenal, Man United, Fulham, Everton, and Brentford all to win. If one of these teams takes the lead, you can freeze the result of that match, so whatever happens after, that leg will be settled as a winner. Acca Freeze is excellent for underdog betting, if you fancy an outsider to make a fast start to a game.

Super Sub

Super Sub is one of the best bookmaker additions over recent years, it ensures that your player bets remain live until the final whistle. 

For example, you back Mo Salah to score anytime against Arsenal. Salah is replaced in the second half and hasn’t scored, but his replacement, Federico Chiesa, comes on and scores. Your anytime goalscorer bet will be paid as a winner in this case, thanks to Super Sub.

Super Sub applies to a wide range of player markets, including player shots, shots on target, fouls committed and fouls won. Paddy Power, Betfair (Safe Sub), bet365 (Sub On Play On) and Sky Bet all offer Super Sub for the best competitions and leagues.

Best Bookmaker Offers by Brand

What Are the Best Bet365 Existing Customer Offers & Promotions 

Winnings Boosts: existing customers can expect regular winnings boost promotions on the biggest matches in the Premier League and Champions League. Winnings boosts are often between 20%-30%. 

Money Back in Free Bets: another really good promotion is the Money Back in Free Bets offer, which allows bettors to get their money back up to £10 if their bet builder loses.  

Acca Boost: boost your accumulator odds by as much as 100%. This is an attractive promotion for anyone who places accumulators because with Acca Boost they are often the best price on the market. 

Super Boost: every weekend existing customers can check the offers hub for the latest bet365 super boost. Betting on Super Boosts is a great way to ensure you’re getting value. Super Boosts are usually around 1.6 to evens.

Bet365 6 Scores: Existing bet365 bettors can win free bets and cash prizes every week from bet365 6 Scores, a football predictor game. We have a full collection of the Best Bookmaker Betting Games in our Offers Hub.

What Are the Best Paddy Power Existing Customer Offer 

Completely Free Bet: One of Paddy Power’s strongest offers is their completely free bet promotion for selected matches for existing customers. Paddy Power tends to offer this for the biggest fixtures, including cup finals, Champions League matches, and more. Paddy Power offered all existing customers a £2 free bet builder for the EFL Cup Final in March.

Power Up Token: Paddy Power’s Power Up Tokens enhance your odds when betting, often on bet builder bets or accumulators. Paddy Power provides Power Up Tokens on a range of events and competitions, including high profile Premier League and Champions League matches. The value of the token often varies between 10% and 20%, and you can see if you have any Power Ups available by checking the Account tab on the Paddy Power website or app.

2UP Early Payout: 2Up Early Payout is a top promotion from Paddy Power. Your team to win bet will be settled as a winner if your team takes a 2 goal lead at any point of the match. The team you back could be winning 2-0 and go on to lose or draw, and your bet will still be paid out as a winner.

What Are the Best Sky Bet Existing Customer Offer  

Completely Free Bet: Like Paddy Power, Sky Bet offers free bets for existing customers on selected matches, events, and races. This works in the exact same way, with the free bet value varying from offer to offer. Create an account and get completely free bets on selected events with Sky Bet.

Money Back Promo: Money back offers are one of the strongest bookmaker promotions available, protecting your stake against losing bets. Sky Bet’s Money back offers will either offer money back in cash or as a free bet, but either way, it’s a great way for some added assurance when placing your bets. Money back promos often apply to football bet builders or horse racing markets. 

Acca Freeze: Acca Freeze is perhaps the best accumulator betting feature available, offering bettors the chance to freeze a leg if you football acca if one of the teams you back takes the lead at any point in the match. This feature is only available with Sky Bet. If one of the teams in your win acca takes the lead, you can freeze the selection, so that no matter what happens for the rest of the game, that leg will be settled as a winner.

What Are the Best Betfair Existing Customer Offer

Bet Boost Token: Betfair’s Bet Boost Tokens are a great existing customer promotion, offering boosts on bet builders, accas, and more on selected fixtures and competitions. Like Paddy Power’s Power Up Token, these Tokens often provide between a 10% and 20% boost on your winnings. For a full breakdown of the latest boosts, have a browse of the Odds Boosts tab of the ABC Offers Hub.

Free Bet: Betfair offers free bets for existing customers on selected events and fixtures, including Champions League and Premier League matches. See if you have any free bets available by checking your account via the Betfair website or app. You can also claim a free £10 football bet every week from Betfair’s bet £10 get £10 offer, simply opt in, bet £10, and get a £10 free football bet.

Match Odds 90: Match Odds 90 is a great way to avoid the heartache and stress of a losing stoppage time bet. Back a team to win using Match Odds 90, and if your team is winning when the clock hits 90:00, your bet will be settled as a winner, even if the opposition go on to draw or win the game in stoppage time. This unique promotion is only available with Betfair.

What Are the Best SBK Existing Customer Offer 

Winnings Boost: SBK’s winnings boosts are a popular feature, often consisting of bet builder boosts or correct score boosts on selected matches, with boosts usually between 20-30%. SBK usually target the Premier League with these promotions, as well as Scottish football, and taking these offers can provide plenty of additional value.

Fresh Legs: Fresh Legs is SBK’s own version of Super Sub. The same rules apply, if the player you back is replaced during the match, your bet rolls over to their replacement. Like Paddy Power and bet365, Fresh Legs markets include anytime goalscorer, player shots and shots on target, and more.

Enhanced Odds Bookmaker Offers for New Customers 

Each week we’ll curate any enhanced odds new customer offers we find. These are usually 50/1 new customer offers with a low qualifying bet of £1 on a specific match market – these are excellent offers to take advantage of.

Typically, it tends to be the likes of Paddy Power, Sky Bet and Betfair that tend to offer enhanced odds bookmaker offers, however, we would also recommend looking out for the likes of Betfred on this front too. 

Enhanced Price sign-up offers tend to be where a bookmaker offers significantly higher odds than the usual market and offers it to new customers in order to get them to sign-up for their bookmaker. I.E Sky Bet’s enhanced price for England to Beat Andorra at 50/1 which was only available to new customers -  prior to this game, England were priced at 1/500 to win. 

The above shows how much value can be gained for new customers should they choose a good bookmaker offer when looking to sign-up for a new bookie. Make sure to check this page on a regular basis in order to see the best free bets offers that bookmakers have on show.

Why Use The Bookmaker Offers Hub?

• Save money with free bets & boosts

• Find the best odds across bookmakers

• Never miss limited-time offers

• All UK bookmakers in one place

How We Verify The Best Bookmaker Offers 

Inspiration 

Only the best bookmaker offers will make it on to the ABC Offers Hub. If we aren’t inspired and impressed with an offer, we won’t show it off. You can rest assured that only the best promotions and offers will be shown on the Offers Hub.

Manual checks daily

The ABC editorial team and Andy are constantly looking for the latest bookmaker offers and promotions for new and existing customers. As soon as these offers drop, they’ll be available to claim and see on the Offers Hub on ABC.

Only licensed UK bookmakers

We only show off offers from the best and most trusted UK bookies, like Paddy Power, bet365, Sky Bet, Betfair, SBK and Betfred. These bookies offer the most generous promotions for both new and existing customers every weekend.

Real betting experience

With over 30 years of experience from the ABC editorial team, we only pick bookmaker offers and boosts that we think provide real value and are worth promoting.

No misleading offers

We are always fully transparent with the offers we promote. Nothing is there to trip you up or confuse you, just the best offers, updated every day, and available to claim easily and quickly.

Best Offers by Sports 

Football:

• Paddy Power Bet £10 Get £50

• Betfair Bet £10 Get £50

• Sky Bet Bet Anything Get £30

• Bet365 Bet £10 Get £30

• BoyleSports Bet £10 Get £40

Horse Racing:

• Sky Bet Bet Anything Get £30 on Racing

• Bet365 Bet £10 Get £30

• William Hill Bet £10 Get £40

Multi-Sport:

• SBK Bet £5 Get £30

• Betfred Bet £10 Get £50

• Bet365 Bet £10 Get £30

• Ladbrokes Bet £5 Get £30

• Dabble Bet £10 Get £10

• BestOdds Bet £20 Get £25

• MogoBet Bet £10 Get £30

Best Accumulator Offers 

Betfair Bet £10 Get £50 on Accumulators

Join Betfair and get £50 in free accumulator bets when you bet £10. Join and bet £10 or more at odds of 1/1 or greater to unlock 5x £10 free accumulator bets, with a generous 30 day free bet expiry. Betfair has a wide range of markets for football, horse racing, and more.

Betfred Bet £10 Get £50 on Accumulators

Join Betfred and get £50 in free accumulator bets when you bet £10. Join and bet £10 or more at odds of 1/1 or greater to unlock 2x £10 free accumulator bets, plus 3x £10 sports bets to spend on any sport, including accumulators. Betfred offers regular price boosts and money back offers on football and horse racing.

Bet365 Bet £10 Get £30 on Accumulators

Join bet365 and get £30 in free accumulator bets when you bet £10. Join and bet £10 or more at odds of 1/5 or greater to unlock £30 in free bets, available to spend how you like. You could split the free bets into 3x £10 acca bets or 6x £5 acca bets, or spend them on bet builders, singles and more, across a range of markets and sports.

Best Bet Builder Offers 

Paddy Power Bet £10 Get £50 on Bet Builders

Join Paddy Power and get £50 in free bet builder bets when you bet £10. Join and bet £10 or more at odds of 1/2 or greater to unlock 5x £10 free bet builder bets, with a generous 90 day free bet expiry. Paddy Power has Super Sub live for football bet builders, covering 2+ and 3+ player lines. Paddy Power customers get access to 2UP Early Payout, plus regular free bet builders on selected matches.

Betfair Bet £10 Get £50 on Bet Builders

Join Betfair and get £50 in free bet builder bets when you bet £10. Join and bet £10 or more at odds of 1/1 or greater to unlock 5x £10 free bet builder bets, with a generous 30 day free bet expiry. Betfair has a wide range of markets for football, as well as Safe Sub, keeping your player bets alive until the final whistle.

William Hill Bet £10 Get £40 on Bet Builders

Join William Hill and get £40 in free bet builder bets when you bet £10. Join and bet £10 or more at odds of 1/2 or greater to unlock 4x £10 free bet builder bets, which can also be spent on accumulators, as well as other sports. William Hill offers regular Epic Boosts and money back offers on football and horse racing.

How to Choose the Best Bookmaker Offer

When looking for a betting offer, the key things to look for are:

• Qualifying bet value

• Free Bet value

• Free Bet freedom

• Free Bet expiry

Qualifying bet value is how much you have to bet to unlock your free bets. Most bookies have a bet £10 get £X offer, which requires a £10 initial bet. Whereas, there are some offers available where you only need to bet £5 to unlock free bets, like SBK’s bet £5 get £30 new customer offer.

Free bet value is the amount of free bets on offer. While the SBK qualifying bet value is lower than most other bookies, the free bet value is too, when compared to Paddy Powers bet £10 get £50 in free bets for example.

One key point to consider when looking for a betting offer is how the free bets are split up. Some free bet offers may limit the kinds of markets and sports you can bet on, while others, like bet365’s bet £10 get £30 offer, give you full control over how you spend your free bets.

The final key point to consider is free bet expiry times. The norm is that free bets expire after 7 days of being credited to your account. Some bookies are shorter, 5 days for example, while some, like bet365, provide 30 days. The Paddy Power free bets from their bet £10 get £50 promotion have an excellent expiry date of 90 days.

What to Look for in a Betting Offer

As well as looking at the key points above when looking for a bookmaker offer, it’s also important to look at the bookmaker’s existing customer promotions, because once you have spent your free bets, you’ll be an existing customer for a long time.

It’s worth looking into the promotions and offers that each bookie provides for existing customers, including boosts, money back offers, and more. Paddy Power, Betfair, bet365, and Sky Bet are among the leading UK bookies for existing customer offers. These four bookmakers offer regular free bet offers and unique betting features for existing customers, besides a basic bet and get new customer promotion.

How Bookmaker Offers Work

The way that bookmaker offers work is simple. Typical bet and get offers give new customers free bets when you join and bet a specific amount, e.g. bet £10 get £50 from Paddy Power. Once you have joined and bet £10, you’ll get your free bets credited to your account.

Then, once your free bets have been spent, you can look out for more regular existing customer offers, including free bet builders, money back offers, boost tokens, and more.

List of UK Bookmakers Offering Free Bets

Bet £5 Get £30 Free Bets

• SBK

• Ladbrokes

Bet £10 Get £30 Free Bets

• bet365

• Midnite

• MogoBet

• JeffBet

• Unibet

Bet £10 Get £40 Free Bets

• William Hill

• BoyleSports

Bet £10 Get £50 Free Bets

• Paddy Power

• Betfair

• Betfred
  

How to Claim a Bookmaker Offer - New Customer 

1. Choose an offer

2. Click claim

3. Register

4. Deposit

5. Place qualifying bet

6. Receive free bets

How to Claim a Bookmaker Offer - Existing Customer  

1. Check your bookmaker and your account to see if any offers are live

2. Opt in to the offer

3. Claim the offer, or place your bet to unlock the offer if needed

Andy's Bet Cub - Why is ABC Trusted by UK Bettors?

Years of experience

Andy Robson has over 10 years of experience in tipping winners for football, and the Offers Hub is a place where you can find Andy’s favorite boosts and offers, as well as his own specially requested bets.

Community size (ABC angle)

ABC is home to over 700,000 bettors every month, who return every weekend for guidance on how to place their weekend punts on football, racing, and more.

Editorial expertise

The editorial team on ABC have over 30 years of experience in sports betting, they know what a good offer looks like, and all of the best offers, boosts and promotions will be available to find on the Offers Hub.

Where to Use Your Free Bets Today

Tips Hub

The ABC Tips Hub is the home of all the best tips and predictions for football, horse racing, and more. Add individual tips to your betslip, or browse Andy’s favorite bets every day, and place your bets on the bookmaker website. We have 300+ research-backed betting selections live on the Tips Hub every week, as well as over 100 sports betting articles on the ABC Betting Predictions page.

Horse racing tools

ABC’s horse racing tools are a great way to build and place your racing free bets. Our Racing Ratings algorithm is a great tool for betting on racing, while the Hit Rates tool provides a full breakdown of every horse’s place %, making it the perfect tool for each-way betting.

Acca Stats

The Acca Stats tool on ABC is great for building your weekend or midweek accas. You can filter selections by competition, odds, hit rate, markets, and more. We have hundreds of matches and leagues covered, plus a full stats breakdown behind every selection.

Bet Builder Stats

If you’re looking to build a bet builder, our Bet Builder Tool is the perfect place to start. You can select a specific match and filter by market, odds, hit rate and more, and even toggle between different competitions. Add selections to your betslip quickly and easily using the ABC Bet Builder Tool, and use your free football bets.

Bookmaker Offers FAQs 

What is a free bet?

A free bet is simply a bet where you don’t have to stake your cash when placing a bet. If you wanted to place a £5 bet, you’d need to deposit the money as cash to place the bet, whereas, with a free bet, it doesn’t cost you any real cash.

It’s important to bear in mind that usually, your stake isn’t returned with a free bet, like it is with a cash bet.

For example, a £5 bet on a 3/1 accumulator with cash returns £20 if it wins, while a £5 free bet on a 3/1 accumulator returns £15 if it wins, as the stake isn’t returned.

What is a bet and get offer?

A bet and get offer is where you can claim free bets when you bet a certain amount. For example, bet365’s bet & bet offer for new customers if they bet £10, get £30 in free bets. Join bet365 and bet £10, and you’ll receive £30 in free bets.

Bet and get offers can also apply to existing customers, Betfair regularly offer a bet £10 get £10 on football during the week and over the weekend.

What is an odds boost?

An odds boost is where a bookmaker increases the odds of a specific selection or selections, meaning there is better value available than originally. Many bookmakers, like bet365, Paddy Power, Betfair and Sky Bet offer odds boosts every day, across a range of sports including football and horse racing.

An example of an odds boost is bet365 boosting Cole Palmer to have a shot on target from 2/5 to 1/1 against West Ham.

Are betting offers worth it?

Generally, betting offers are an excellent way of claiming some free bets when you join a bookmaker. It’s worth shopping around, as some offers are stronger than others, and it’s also worth checking T&Cs to ensure there aren’t restrictions on how you spend your free bets.

Bet365’s betting offer for new customers is a great choice, as you have full control over how you spend the free bets. You can split them up however you like, and spend them on a wide range of sports.

Can existing customers get betting offers?

Yes, many top bookies, including Paddy Power, Sky Bet, bet365, and Betfair, offer regular free bets to existing customers. Paddy Power often offers a completely free bet builder for major matches and cup finals, while Betfair have a popular bet £10 get £10 offer for existing customers on football.

bet365 have provided free bets for existing customers in the past too, as well as money back offers on losing bet builders, bet builder odds boosts, and more. Another way that existing customers can claim free bets is via free-to-play games, such as bet365’s 6 Scores Challenge, where you can win free bets and cash prizes every weekend.