Bookmaker Offers
Best New Bookmaker Offers UK
Featured Bookmaker Offers
Best Bookmaker Offers For New & Existing Customers in September 2025
Andy’s Bet Club is an expert football predictions hub and betting tool that allows our users to make smarter betting decisions.
This also means we look to give our users the best betting experience by curating top bookmaker offers from UK betting sites, both new and existing customers.
Our pool of betting experts only share the bookmaker sign-up offers and existing customer boosts that we believe have value.
Providing our users with quality content is at the heart of ABC and this also means finding the right betting offers from trustworthy UK bookmakers to take advantage of.
The Best Free Bookmaker Offers
Bookmaker generosity comes in waves and is usually tied to major sporting events and seasonality. For example we’ll share football betting offers each weekend and we’ll update our Premier League free betting offers page to ensure our users are getting the latest offers available.
Our content covers accumulators, best bets, bet builders and plenty more – we have also paired our content with the best betting sites for accumulators and best betting sites for bet builders giving our audience a premium experience.
Andy Robson: “I have taken a look and handpicked the best UK bookmakers for September 2025, giving potential new customers the chance to see simple, but full breakdowns of each offer on show.
One that I particularly like is Paddy Power’s sign-up offer, as they are offering new customers £50 for just £10. At the moment, they have a lot of NFL boosts on top of regular football offers for existing customers, as they’ve recently announced themselves as the official NFL bookmaker for the UK and Ireland.”
Paddy Power: Bet £10 Get £50 Free Bet Builders
Paddy Power are currently offering new customers £50 worth of Free Bets for just £10 with their latest sign-up offer. Their latest Bookmaker Offer is one of the best in the business as they are offering a large amount of Free Bets and are well known for having plenty of Existing Customer Offers.
In general, Paddy Power tends to offer existing customers perks such as completely free bet builders on big football games, Free Power Up Tokens, Super Sub, 2 Up Early Payout and Acca Cracker on top of having a range of fun free-to-play games such as Beat The Drop, The Eliminator and NFL Showdown.
Paddy’s Rewards Club is also a popular feature of Paddy Power which can be taken advantage of by both new and existing customers, it is a loyalty scheme where you can receive Free Bets and even get a two question head start on Beat The Drop.
Join Paddy Power and get £50 in Free Bets
Sky Bet: Bet £10 Get £50 Free Bet Builders
Sky Bet’s sign-up offer is also a competitive one at Bet £10 Get £50, however, they do have two new customer offers, one offering £50 worth of Acca Bets, while the other offers a total of £50 in Bet Builders.
As far as their Betting Offers go for existing customers, Sky Bet tend to offer Free BuildABets and accumulators on a fairly regular basis, and like Paddy Power, have their own club known as the Sky Bet Club where you can receive £5 worth of Free Bets should you stake £30 across a week.
In terms of innovative features, Sky Bet also has Super Sub and Acca Freeze, with the latter being a feature that allows you to freeze a winning selection on a football accumulator bet that has five selections or more when a maximum stake of £20 being placed on the bet.
Join Sky Bet and get £50 in Free Bets
Betfair: Bet £10 Get £50 Free Bet Builders
Betfair always tend to offer a very competitive bookmaker sign-up offer for new customers, as currently, they are offering £50 worth of free multiples for a £10 stake, effectively giving a new customer free reign on what they can use their bet credits on, whether that be Bet Builders, accumulators or more.
Also, what makes Betfair’s one of the best bookmaker offers, is the fact that they have Betfair Exchange, which is the world’s largest sports betting exchange. Betfair also tends to offer weekly free bets and money back offers, Match Odds 90 market and their own version of Super Sub, otherwise known as Safe Sub.
Join Betfair and get £50 in Free Bets
bet365: Bet £10 Get £30 Free Bets
bet365 are currently the official bookmaker of the UEFA Champions League and it's easy to see why; as they currently offer £30 worth of Free Bets for £10 and have a lot for new and existing customers to take advantage of, hence why they were actually voted as the best bookmaker in our Best Betting Sites survey in 2025.
In terms of existing customer offers, bet365 offers Daily Super Boosts on Horse Racing and Football while also having Sub On Play On and up to a 100% Acca Boost on football. They also tend to offer free tickets for UEFA Champions League matches via ballots and have fun free-to-play games such as 6 Scores Challenge and 6 Horses Challenge.
Join bet365 and get £30 in Free Bets
Best New Bookmaker Offers
Below, we have taken a look at the best new bookmaker offers that are available for you to take advantage of, especially when considering the amount of Free Bets that are on show.
Andy Robson: “Although they are already established bookies, I really like Ladbrokes and William Hill’s recently upgraded offers, as they are both offering £40 worth of Free Bets for a £10 Stake, meaning that you can get good value for money when signing-up. However, an offer which is hard to look past for me is Betfred’s recent offer of Bet £10 Get £50”
Betfred: Bet £10 Get £50
Betfred are currently offering a generous bookmaker sign-up offer where new customers can receive £50 worth of Free Bets when they place a £10 stake on odds of 1/1.
Join Betfred and get £50 in Free Bets
Ladbrokes: Bet £10 Get £40
Ladbrokes have recently released a new offer of where you can trigger their bookmaker offer of £40 in Free Bets when you stake a £10 bet on minimum odds of 1/2 on a win or E/W market.
Join Ladbrokes and get £40 in Free Bets
William Hill: Bet £10 Get £40
William Hill have also upgraded their mobile exclusive offer to Bet £10 Get £40, where in order to trigger the bookmaker offer, you must bet a minimum of £10 on odds of 1/2.
Join William Hill and get £40 in Free Bets
Best Bookmaker for Scottish Football
Andy Robson Quote: “When it comes to Scottish Football, my favourite bookie is SBK, as they offer wide markets and competitive odds when it comes to the SPFL. They are generous with both their bookmaker offer and existing customer offers too, as they tend to offer Bet Builders Boosts on a regular basis, as well as Bet and Gets”
SBK: Bet £10 Get £40
SBK are the best bookmaker for Scottish Football, as they tend to have a range of wide betting markets, as well as features on the Scottish Premiership and SPFL. They even have a useful feature in the shape of ‘Fresh Legs’, which is their very own version of Super Sub.
As far as their bookmaker offer goes, it is a competitive one, as they offer £40 worth of Free Bets when you place a £10 bet on odds of 1/1 or higher.
Join SBK and get £40 in Free Bets
Best Horse Racing Bookmaker Offer
Andy Robson: “bet365 are my favourite bookmaker when it comes to Horse Racing as they offer regular boosts for UK and Irish racing, as well as having fun free-to-play games such as 6 Horses Challenge”
bet365: Bet £10 & Get £30 Free Horse Racing Bets
As mentioned above, bet365 are the best bookmaker when it comes to Horse Racing, as there are a lot of perks for those that use their bookmaker once signed up via their Bet £10 Get £30 offer; such as free-to-play games, regular super boosts, as well as fantastic bookmaker promotions such as Best Odds Guaranteed and Position Payout.
Join bet365 and get £30 in Free Bets
Enhanced Odds Bookmaker Offers
Each week we’ll curate any enhanced odds new customer offers we find. These are usually 50/1 new customer offers with a low qualifying bet of £1 on a specific match market – these are excellent offers to take advantage of.
Typically, it tends to be the likes of Paddy Power, Sky Bet and Betfair that tend to offer enhanced odds bookmaker offers, however, we would also recommend looking out for the likes of Betfred on this front too.
Enhanced Price sign-up offers tend to be where a bookmaker offers significantly higher odds than the usual market and offers it to new customers in order to get them to sign-up for their bookmaker. I.E Sky Bet’s enhanced price for England to Beat Andorra at 50/1 which was only available to new customers - prior to this game, England were priced at 1/500 to win.
The above shows how much value can be gained for new customers should they choose a good bookmaker offer when looking to sign-up for a new bookie. Make sure to check this page on a regular basis in order to see the best free bets offers that bookmakers have on show.
Things To Look For When Choosing a Bookmaker Offer
When deciding what is the best bookmaker offer to sign-up for, there are a range of factors that should come into consideration.
First of all, will the bookmaker and their offer add significant value to your overall betting experience? Do they allow you to bet on the sports you wish to?
Do they have a wide range of odds to bet on for your favoured sports?
Existing Customer Boosts and Offers
Free-to-play games
Security of your funds
Withdrawal times
Bookmaker Offers for Existing Customers - Boosts
There’s a bunch of excellent features on offer for existing customers, which is why we’ve created a list of the best free betting games and top weekly free bet & rewards clubs.
It’s important for existing customers to maximise their value from every bookmaker they sign up to, so we’ve highlighted the best ways to do it.
On ABC we’ve built an odds boost page which showcases the latest odds boosts available on Paddy Power, Sky Bet, Betfair and bet365. We’ll also embed boosts we think are worth betting on within our betting tips content. We won’t share a bookmaker boost that we wouldn’t back it ourselves.