This is a more generous price than I expected for Saints.

I think that their squad is probably the deepest in the division, certainly in central defence and in forward areas.

There are question marks against their manager, Will Still, who is coming into his first job in England, but he has good experience managing in Ligue 1, which is technically a higher level than the Championship, so he doesn't come without pedigree.

Besides, we have seen numerous examples in recent years of how a group of players is just so strong that their quality can carry coaches who may not be the strongest in the league into the Premier League. Watford did this with Xisco Muñoz; some would argue that Scott Parker has benefited from this scenario as well.

To finish, let’s just take a brief look at what Southampton currently have to work with.

England international goalkeeper Aaron Ramsdale, England international defender Taylor Harwood-Bellis, Armel Bella-Kotchap, Yukinari Sugawara, and Ryan Manning as a potential back four.

Huge talent Mateus Fernandes, Flynn Downes, Will Smallbone, and Shea Charles, all of whom have been premium performers at this level recently, as central midfield options, not even including Europa League finalist Joe Aribo.

Forward options include Cameron Archer, perennial Championship top scorer Adam Armstrong, Ben Brereton Diaz, new signing US international Damion Downs, Japanese talent Kuryu Matsuki, and, currently, Tyler Dibling as well. Oh, and fit again Ross Stewart as well.

There is a lot of ammunition for Still to work with here, as well as the safety blanket of a potential Still replacement if it doesn’t work out early on.

There has been a very, very strong trend of relegated teams coming straight back up. Ipswich have a strong chance, but so do Saints.

I am pretty shocked that the Tigers have been priced up at a longer number than many of their Championship rivals.

There is a saying that has developed over the last few years, which is that owners relegate clubs. Financial mismanagement, questionable decision-making, and getting involved in matters that should not concern them are all worrying signs that the owner is floundering and having a detrimental effect on the performance of the club as a whole.

Unfortunately, there is evidence of all of these things at Hull City.

Combine this with a squad that needs some rebalancing, the loss of some useful squad members, and another new manager in the dugout, having sacked a manager who seems to be rated good enough to manage Sheffield United directly afterwards, I make Hull a big relegation candidate and definitely worth taking at the prices.

Having been through every single EFL Championship squad ahead of writing this piece, I was quite taken with the overall balance and depth of Millwall at this stage.

Solid would accurately describe the club as a whole. However, they also have enough options going forward in Mihailo Ivanovic, Josh Coburn and Femi Azeez, all of whom have been at the club before the summer, which, again, is an advantage over some of their rivals.

Of course, there are many clubs who have the time to improve their own personnel, but having a good group of players already in the building at this stage under a really solid manager for this level suggests they're a team ready to hit the ground running.

Predicting spots 7th-21st in the Championship and the order in which they will come in is always a fool's errand given the lack of quality difference between the majority of the clubs in the league, but Millwall look underrated in most markets.

I give them a sneaky chance at the top six, so getting them at odds against for the top half is a good bet in my opinion.

Coventry look like they are in quite a solid place under Frank Lampard. They are continuing to add players to a squad which was good enough for a top six berth last season, and they have kept, and look like keeping, most of their important forward players, a continuation that many of their rivals are unable to boast.

Backing them in this market is also an admission that I want to take Birmingham on. Whilst Blues clearly have huge ambition, a budget that can compete with any in the league, and come into the season off the back of the best season in League One history, there is reason to think that they are being chalked up quite short in the market.

Blues’ recruitment, though impressive on the surface, can have holes poked in it. That, on top of a rookie manager at this level, playing a brand of football that other experienced coaches in the Championship might be able to take advantage of, means that I think they are vulnerable to another team likely to finish in the play-off shake-up.

Leicester could be a danger in this market as well, but they cannot be considered as a bet in any market until the officials have decided what is happening with the Foxes in terms of points deductions.

The Dane has joined Norwich this summer, and one has to believe that this is Ben Knapper's attempt at replacing Josh Sargent in anticipation of the American striker leaving in this window.

One has to believe that Sargent, who isn't even quoted in the majority of books for this market, would be amongst the favourites for this crown. Is Kvistgaarden going to be enough of a downgrade to warrant being as big a price as he is?

17 goals in 29 games for Brøndby last time out suggests that he is no stranger to putting the ball in the net. We like Norwich to have a strong season as well. They have certainly recruited ambitiously, and so, if Kvistgaarden is going to be the main man, playing over 2000 minutes as a centre forward, then he could easily take off.

bet365 in particular seem to have underrated Kvistgaarden's percentage chance of goalscoring, and also the percentage of Norwich goals that he should be in for. Strong place chances at these prices as well.